A powerful statement for the industry – and for bsport
FIBO 2025 in Cologne was a resounding success and marked the 40th anniversary of the world’s leading trade show for fitness, wellness, and health. With over 154,000 visitors from 129 countries and more than 1,200 exhibitors, the event set new standards for the entire industry.
Industry growth and digital transformation in the spotlight
The event reflected the current boom in the fitness industry:
- 11.71 million members in German fitness studios
- €5.82 billion in revenue generated in Germany
- 71.6 million members across Europe with a total market value of €36 billion
Key topics included digitalisation, artificial intelligence, and smart technologies—all of which are shaping the future of the fitness and wellness sector.
bsport at the heart of the FIBO innovation hub
FIBO 2025 was a great success for us at bsport. For the first time, we were part of the new Confex Hall and had the chance to engage in many exciting conversations. Our goal was to show studio owners how our platform truly supports them in their day-to-day operations—and that’s exactly what we achieved.
We were especially happy about the open and honest exchange with visitors from all over Europe. The atmosphere at our booth was consistently positive, and there was a strong interest in digital solutions.
Another highlight was our Friday morning networking event with Studio Grow. In a relaxed setting, great conversations unfolded, offering a chance to connect on equal footing about the challenges and opportunities in the industry.
Hall 1 spotlight: Longevity, Pilates & holistic health concepts
Beyond the big trends in technology and performance, Hall 1 clearly demonstrated how important the topic of longevity is becoming. Exhibitors in the fields of Pilates, yoga, fascia training, and bodywork showcased the growing demand for holistic and sustainable movement concepts.
For boutique studios focused on personalised coaching and preventive health, this area provided plenty of new inspiration.
Conclusion: FIBO 2025 sets a new benchmark
FIBO 2025 powerfully showcased the continued growth and evolution of the fitness industry. Innovation, digital transformation, and a heightened focus on health are driving the sector forward in meaningful ways.
We’re taking home plenty of positive impressions, inspiring conversations, and fresh ideas. The event wasn’t just a success for us—it was also a strong confirmation that we’re on the right path with our vision.
We’re already looking forward to FIBO 2026!
Business model
Planning Focus
Core strategy
Operational Priority
Private-Heavy
High-Margin Relationships: Focuses on the "Lifetime Value" of a smaller, dedicated client base.
Instructor-to-Revenue Ratios: Premium pricing is essential to protect margins when paying for high-level expertise.
"White-Glove" CRM: Using automation to track personal milestones so every client feels the value of individual attention.
Group Reformer
Volume & Occupancy: A high-traffic model that relies on logistics and efficient scheduling.
Occupancy Benchmarks: Your plan must target at least 70% occupancy to cover equipment and space costs.
Frictionless Booking: High-frequency software that handles waitlists and two-click bookings with zero lag.
Hybrid Boutique
Risk Diversification: Captures multiple market segments to build a more resilient revenue stream.
Cross-Channel Funnels: Your plan should outline how group classes act as a lead generator for private sessions.
Complex Scheduling: A system capable of managing mixed schedules and credit packages without.manual overrides
By mapping your plan to one of these specific frameworks, you ensure your operational decisions directly support the way your studio actually generates profit.
Finalizing your Pilates studio business plan
Your studio business plan will only work if it translates to daily action. By focusing on specific levers like instructor ratios, revenue architecture, and automated retention, you can create a solid strategy built for execution and success. As your studio evolves, use these steps as a recurring audit to ensure your operations still align with your financial targets.
This process is much easier when you aren't fighting with multiple apps or spreadsheets. bsport is an all-in-one studio management and marketing platform that acts as the operational backbone for your entire business. By combining your bookings, payments, and CRM into one system, the platform automates the routine admin that usually eats into your margins. This gives you the real-time data needed to optimize occupancy and scale revenue without adding to your daily workload.
