Why FIBO is the must-attend trade fair for fitness studio owners in 2025

Why FIBO is the must-attend trade fair for fitness studio owners in 2025

FIBO 2025, scheduled from April 10 to 13 at the Exhibition Centre Cologne, stands as the world's premier trade show for health, fitness, and wellness. This annual event is a must-attend for fitness studio owners, trainers, and industry innovators looking to stay ahead in the ever-evolving fitness landscape.

Key trends & Highlights shaping the industry in 2025

The 2025 edition of FIBO is set to spotlight burgeoning sectors such as wellness and spa, body and mind, Pilates, and longevity, dedicating specific exhibition areas to these themes. This focus reflects the industry's shift towards holistic health and well-being, acknowledging the growing demand for comprehensive fitness solutions.

Attendees can anticipate exploring groundbreaking innovations, from cutting-edge fitness equipment to emerging wellness trends. The event offers a unique opportunity to engage with over 980 exhibitors from more than 50 countries, providing insights into the future of fitness and wellness.

bsport's central role in the future of digital fitness management

As the fitness and wellness industry increasingly embraces digital transformation, effective management solutions have become paramount. bsport is at the forefront of this evolution, offering state-of-the-art digital tools designed to streamline operations for boutique fitness studios.

Our platform provides comprehensive solutions, including class scheduling, membership management, and integrated marketing tools, all tailored to meet the unique needs of boutique studios. By leveraging bsport's technology, studio owners can enhance client engagement, optimise administrative tasks, and focus more on delivering exceptional fitness experiences.

Our growth at FIBO: A significantly larger booth in 2025

Building on the success of our previous participation, bsport is excited to announce a substantial expansion of our presence at FIBO 2025. This year, we have secured a significantly larger booth, reflecting our growth and commitment to the fitness community.

Visitors to our booth will have the opportunity to experience live demonstrations of our latest features, engage with our team of experts, and discover how bsport can transform their studio operations. Our expanded space is designed to facilitate meaningful interactions, allowing us to showcase our solutions in an immersive environment.

Visit us at FIBO 2025

We warmly invite you to join us at FIBO 2025 and visit our booth to gain exclusive insights into the future of digital fitness management. Engage with our team, explore our innovative solutions, and discover how bsport can elevate your boutique fitness studio to new heights.

Don't miss this opportunity to be part of the global fitness community's premier event. Mark your calendars for April 10–13, 2025, and join us at the Exhibition Centre Cologne for an unforgettable experience.

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Business model

Planning Focus

Core strategy

Operational Priority

Private-Heavy

High-Margin Relationships: Focuses on the "Lifetime Value" of a smaller, dedicated client base.

Instructor-to-Revenue Ratios: Premium pricing is essential to protect margins when paying for high-level expertise.

"White-Glove" CRM: Using automation to track personal milestones so every client feels the value of individual attention.

Group Reformer

Volume & Occupancy: A high-traffic model that relies on logistics and efficient scheduling.

Occupancy Benchmarks: Your plan must target at least 70% occupancy to cover equipment and space costs.

Frictionless Booking: High-frequency software that handles waitlists and two-click bookings with zero lag.

Hybrid Boutique

Risk Diversification: Captures multiple market segments to build a more resilient revenue stream.

Cross-Channel Funnels: Your plan should outline how group classes act as a lead generator for private sessions.

Complex Scheduling: A system capable of managing mixed schedules and credit packages without.manual overrides


By mapping your plan to one of these specific frameworks, you ensure your operational decisions directly support the way your studio actually generates profit.


Finalizing your Pilates studio business plan


Your studio business plan will only work if it translates to daily action. By focusing on specific levers like instructor ratios, revenue architecture, and automated retention, you can create a solid strategy built for execution and success. As your studio evolves, use these steps as a recurring audit to ensure your operations still align with your financial targets.

This process is much easier when you aren't fighting with multiple apps or spreadsheets. bsport is an all-in-one studio management and marketing platform that acts as the operational backbone for your entire business. By combining your bookings, payments, and CRM into one system, the platform automates the routine admin that usually eats into your margins. This gives you the real-time data needed to optimize occupancy and scale revenue without adding to your daily workload.

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