How PerformX helps studio owners turn inspiration into action
Events like PerformX are easy to attend yet when visited without a plan, can make them less impactful. You walk the floor, collect flyers, sit in on a talk or two, then return to your studio inspired but unsure what to actually do next.
The studio owners who get the most out of PerformX are not the ones who see everything. They are the ones who go in with intention. If you run a fitness or Pilates studio, or are an independent personal trainer looking to go bigger, here’s how to approach PerformX in a way that delivers real value for your business.
Go with one clear business goal
Before you step into the NEC Birmingham, ask yourself one question:
What do I want to improve in my studio this year?
It could be:
- launching a new studio or second location
- improving retention and member experience
- simplifying operations and reducing admin
- increasing revenue without adding more hours
PerformX works best when you treat it as a problem-solving space, not just an inspiration boost. With one clear goal in mind, it becomes much easier to choose which talks to attend, which stands to visit, and which conversations to prioritize.
Use live sessions to shortcut the learning curve
One of the biggest advantages of PerformX is access to people who have already done what you are trying to do. There is a different kind of energy hearing from industry professionals in-person. PerformX is the perfect opportunity to get access to all things fitness, all in one place.
Instead of consuming generic advice online, you can hear directly from studio owners and industry professionals who have:
- opened studios from scratch
- built demand before launch
- navigated early growth challenges
Two days of the event mean packing your schedule to get the most of it, with everything you need to learn presented right to you, without the need to try and find what topics, brands, and trends you need to know about on your own. Take note of the speaker schedule and jot down your day’s plan on what to attend when.
These real-world stories and talks often highlight things you only learn once you are already in it, which makes them incredibly useful for studio owners at any stage.
Build connections and learn from studio owners who have been there
One of the most underrated benefits of events like PerformX is the people you meet.
Trade shows bring together studio owners, personal trainers, and operators who are all facing similar challenges, whether that is launching a new studio, growing membership, or simply trying to run a smoother business. Conversations on the show floor often lead to ideas you would not have come across on your own.
You might leave with:
- a new way of structuring classes
- a clearer approach to pricing or packaging
- reassurance that others are navigating the same challenges
- renewed motivation to make changes in your business
PerformX is also a reminder that you are not building your studio in isolation. Hearing real stories, asking honest questions, and exchanging experiences can be just as valuable as any formal session.
This year on the 26th, we are excited to welcome Jodie, founder of Reform & Glow, who will be sharing her experience opening her studio and the lessons she learned along the way. Her perspective is especially relevant for studio owners preparing to open or refine their business, and for anyone who wants to learn from someone who has recently been through the process.
Whether it happens during a talk, at a stand, or in a casual conversation between sessions, these moments of connection often become the most lasting takeaway from an event.
Treat the expo floor like a working session
The exhibition area is not just about discovering new products. It is an opportunity to pressure-test your current setup.
Instead of asking, “What does this tool do?”, try asking:
- Will this still work for me in two years?
- Does this reduce complexity or add to it?
- Can this replace multiple systems I already use?
Technology decisions made early have a long-term impact on how smoothly a studio runs. Seeing platforms live, asking specific questions, and booking short demos allows you to understand what will actually support your growth rather than slow it down.
Booking meetings in advance is often the best way to get tailored answers instead of surface-level overviews.
Boost your business with the right technology
Alongside inspiration and connection, PerformX is a great place to explore how the right technology can support your studio behind the scenes.
At Stand D46, the bsport team will be at PerformX to help studio owners understand how technology can support both opening and growing a studio. We work with studios to:
- build demand before launch with integrated marketing tools
- manage bookings, memberships, and payments in one platform
- reduce admin while gaining clearer insight into performance
If you are attending, booking a short demo in advance allows us to focus on your studio model and goals rather than a generic overview
What are you waiting for?
PerformX takes place on February 25 and 26 at the NEC Birmingham.
Tickets are free via the PerformX website, and you can find bsport at Stand D46. If you are attending, go in with a goal, make time for conversations, and use the event as a source of clarity, connection, and momentum for your studio.
Book a demo with bsport at PerformX and make the most of your visit.
