We're very proud to finally be able to share some great news with you: we've just closed a €30 million Series B financing round!
The funding was backed by prestigious international investors such as Base10 Partners (US) and Octopus Ventures (UK), as well as Stanford University.
But what does all this mean for us and for our customers? Let us explain!
A new phase of growth for bsport
Thanks to this round of funding, we'll be able to accelerate our expansion, not only in Europe, but also in North America and the APAC (Asia-Pacific) region. And that's not all: we're also setting our sights on innovation, particularly in artificial intelligence (AI) to transform our users' experience.
As you can see, we have big plans for the future!
Why AI and expansion are at the heart of our strategy
The wellness market is booming, with forecasts predicting $9 trillion by 2028 (HCM, nov. 2024). We want to be at the forefront of this transformation, and integrating AI into our platform is one of the keys. This will enable us to automate complex tasks, personalise the user experience even more and help studios to be more efficient.
But that's not all: with expansion into new markets, we will triple our workforce by 2026 to continue to innovate and provide a quality service to our customers worldwide.
Strong support for this adventure
We are delighted to have the support of our new investors: Base10 Partners and Octopus Ventures.
Base10 Partners, based in San Francisco, is renowned for its innovative approach to automating key sectors of the economy. They invest in companies with a positive societal and economic impact, and support industry leaders such as Figma and Stripe. Their investment in bsport demonstrates their confidence in the platform's potential to transform the wellness sector.
Meanwhile, Octopus Ventures, one of the largest venture capital funds in the UK and Europe, backs companies that are tackling the world's most pressing challenges, such as health and sustainability. Their vision is the same as bsport's: to deliver technology solutions that shape the future and revolutionise entire sectors. Thanks to their expertise and resources, bsport is well positioned to continue to grow and innovate on an international scale.
What's in store with bsport?
From now on, our team is working to make our platform even more powerful, by integrating revolutionary AI tools. We will also be strengthening our global presence to be by your side wherever you are.Thank you to our incredible investors and partners for their trust. Together, we will redefine fitness studio management and offer our customers an ever more rewarding experience.
Stay tuned for more news! 👀
Business model
Planning Focus
Core strategy
Operational Priority
Private-Heavy
High-Margin Relationships: Focuses on the "Lifetime Value" of a smaller, dedicated client base.
Instructor-to-Revenue Ratios: Premium pricing is essential to protect margins when paying for high-level expertise.
"White-Glove" CRM: Using automation to track personal milestones so every client feels the value of individual attention.
Group Reformer
Volume & Occupancy: A high-traffic model that relies on logistics and efficient scheduling.
Occupancy Benchmarks: Your plan must target at least 70% occupancy to cover equipment and space costs.
Frictionless Booking: High-frequency software that handles waitlists and two-click bookings with zero lag.
Hybrid Boutique
Risk Diversification: Captures multiple market segments to build a more resilient revenue stream.
Cross-Channel Funnels: Your plan should outline how group classes act as a lead generator for private sessions.
Complex Scheduling: A system capable of managing mixed schedules and credit packages without.manual overrides
By mapping your plan to one of these specific frameworks, you ensure your operational decisions directly support the way your studio actually generates profit.
Finalizing your Pilates studio business plan
Your studio business plan will only work if it translates to daily action. By focusing on specific levers like instructor ratios, revenue architecture, and automated retention, you can create a solid strategy built for execution and success. As your studio evolves, use these steps as a recurring audit to ensure your operations still align with your financial targets.
This process is much easier when you aren't fighting with multiple apps or spreadsheets. bsport is an all-in-one studio management and marketing platform that acts as the operational backbone for your entire business. By combining your bookings, payments, and CRM into one system, the platform automates the routine admin that usually eats into your margins. This gives you the real-time data needed to optimize occupancy and scale revenue without adding to your daily workload.
