The Importance of Choosing the Right Booking platform
| May 19, 2022
Looking to the future
Using the internet has become part of our daily lives. From food shopping to sports classes, everything can be purchased online. The quality and capabilities of technology, including sports and wellness software, are evolving with the times. Not so long ago, to take bookings and manage studios, organizations had to work with a set of spreadsheets, ledgers, and notebooks and enter all the information manually. To recover valuable hours and reduce the possibility of human error, software systems were developed. These systems simplify and automate the booking process for both parties, managers, and clients. Some systems do more harm than good, for example, double bookings, missing invoices, server failures, outdated design, performance, etc. That's why it's crucial to choose the right software partner for your business.
Consider what's important
Booking platforms act as a crucial portal between the technology-aware customer's booking and the business operations. With the implementation of modern systems, the business will experience returns on investment after adaptation. There are many online booking platforms available, but it can be difficult to choose the right one, as many of them cater to a broader segment and do not offer specific features for niche activities. Sports management is a broad description of different exercises ranging from yoga/pilates to fitness/CrossFit. To maximize the potential of the booking platform, you need to find the right fit. Different platforms offer different features that could potentially benefit your business. Therefore, you should do thorough research to find the right fit. Here are some features to consider
Minimize workload and time
Save a lot of time by offering the customer the ability to choose for themselves; selecting the desired course, its date, time, and payment, all without any human interaction required. Time is precious, so automating the booking and payment process minimizes time and workload, which can drive your management to maximum efficiency.
Unleash the true potential of your business by removing any unnecessary obstacles and making the booking process as seamless and easy as possible for your customers. Look for features that reserve advanced classes for advanced classes based on manager approval or a simple questionnaire. If you offer private classes, make sure the system shares your group, virtual and private classes accordingly to avoid double booking.
Client retention and acquisition have become vital in the modern approach to running a studio. Today's customers find everything they need to know on the Internet, so reaching them in the right medium is essential. Full-cycle marketing campaigns (360 marketing), drip campaigns, push notifications, and analytics tools (google tag management, Facebook pixel, etc.) are just a few of the features that can improve your brand's visibility and provide personalized marketing for your desired audience to optimize communication, retention, and growth.
Online and Offline Content
Due to the recent pandemic, the world has moved online and so has sports practice. To maximize the potential, online and offline content delivery has become of paramount importance. Adapt to the demands of your customers and offer online content in the form of live streaming courses and a VOD library of individual videos or playlists to provide instant access and gratification.
Flexible payment options
Stop chasing customer payments, and make your payment process quick and easy for your members and staff. Unify your online and offline channels with flexible payment options across multiple media. By facilitating customer payments on your behalf, booking platforms offer a simple solution for money management and provide you with bank transfer payments for all your bookings. This way, you don't have to worry about a single penny.
If you want to stand out from the crowd, offer a premium experience to your members by providing them with a branded mobile app fully customized to your studio's preferences and look. Allow your customers to book classes, appointments, or workshops, purchase your products, and much more, all through one app.
Other things to consider
No system is perfect and not all drawbacks are obvious. Customer service, pricing, credit card processing fees, and product upgrade plans are all things to consider. Talking to other studios currently using the service will help you better understand what to expect. In the end, all the information is available, so all you have to do is formulate a purchasing strategy based on your specific needs.