East of Eden is one of London’s most well-known yoga studios which opened back in 2015 in the Walthamstow neighbourhood. The studio has grown to 4 studio spaces which hold yoga, sound & mediation, reformer, spin, therapy rooms, and a cafe. East of Eden is run by Abby McLachlan, who makes it her mission to create a studio that is an urban eden within the city, which provides a wide variety of offerings that has something for everyone.
Their previous challenges
By the time East of Eden had found out about bsport, they had been dealing with common frustrations many studio owners face — their platforms aren’t equipped to handle the precision and care it takes to run their business.
Faceless customer service
East of Eden was struggling with a very large, impersonal platform that Abby describes as very corporate. They were not able to find solutions to their problems and communication became a big hurdle.“If [the platform] was down you could never contact anybody.”
Disjointed class and teacher management
When it comes to managing so many classes and teachers at once, the studio needed a software that made things easy to set up, change, and monitor based on the constant flux that occurs. With their previous softwares, the studio was not benefitting from streamlined management on the teacher nor member side.
The bsport difference
Timely, meaningful service
After joining bsport as a partner, the studio was immediately able to tell the difference in quality of service they were getting. With the ability to speak personally with their Account Manager, any issues can be quickly resolved, without getting frustrated over wait times or lack of responsiveness.
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“Knowing that our concerns are taken seriously and escalated makes a huge difference”
Unlocking yoga anywhere
Video-On-Demand
After having to shut down their physical studio during Covid, East of Eden had to move online.All of the previous videos, and new ones created now are perfectly integrated through the bsport platform. Their members can watch their videos from anywhere, and for the studio, Video-On-Demand proves to be yet another pillar in their offering. “It future-proofs a lot of development that I want to invest in.”
Worry-free migration
Making the move
For a large studio, migration may seem daunting. Take it from Abby:
“If you’re worried about the migration, which I definitely was, don’t be — because actually that bit was really easy!“
Our dedicated migration team aims to make the migration for every member in every studio low-stress and precise.
Growing together
The paramount thing about choosing to stay with bsport over the years is that bsport has proved to be a platform that accommodates them as they change and grow over time. The dynamic software has been able to support them from VoD in the beginning to managing 40+teachers across 4 studios with tools like hassle-free teacher substitution. For a studio like East of Eden that wants support through all the ups and downs businesses face, bsport is the way to go.
“As we have grown, and our business has evolved, we have been able to use bsport in a different way at every stage of the evolution”
In the beginning, East of Eden started their business manually doing tasks the old school way with temperamental softwares.The ability to grow the studio to what it is now was thanks to Abby and her team’s ambition, and a management platform that allowed them to achieve new heights, acting as the cornerstone of successful business planning and management for sustained growth.
“It’s a great partnership, and we’re definitely not planning on going to any other booking platform!”
