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December has a special kind of energy.
People feel closer to one another, look for wellbeing, seek moments of calm and search for meaningful gifts for loved ones. At the same time, many want to take better care of themselves and start the new year with fresh motivation. This creates the perfect opportunity for your studio to stand out and increase revenue.
In this blog, you will learn how to make the most of the holiday season. You will discover which actions work best, how to showcase your offers and why gift cards are a powerful revenue driver during this time.
The flexible bsport gift cards give you a strong tool that fits perfectly for your members and their friends or family.
Why December has so much potential
Demand for wellness, movement and self care increases significantly in December. People look for balance, short breaks from daily stress or a new activity to try before the year ends. At the same time, they are more willing to invest in meaningful services or offer something special as a gift.
For your studio, this creates ideal conditions. With the right offers, you can
- attract new members
- engage existing members more actively
- increase additional sales
- provide meaningful gift options for everyone
Using December strategically not only strengthens your end of year performance but also sets you up for a successful start into the new year.
Gift cards as a revenue booster
There is something magical about December. People take more time for loved ones, search for meaningful gifts and want to give experiences that stay in memory long after the holidays. This is why gift cards are so popular during this season. They allow your members to give something personal and share an experience that brings warmth, motivation and wellbeing.
For your studio, gift cards are one of the simplest and most effective ways to increase revenue in December. Every sale generates immediate income and invites new people to discover your studio and potentially become long term members.
With the latest bsport update, gift card sales become even more appealing. Members can now choose the exact amount they want to give. You simply set a minimum and maximum value and buyers select the amount that fits their budget and the occasion. This makes the purchase smooth, flexible and more inviting.
This flexibility gives you clear advantages:
- higher purchase readiness because amounts are freely chosen
- more sales across a wider range of budgets
- lower barrier for last minute gifts
- new faces entering your studio
- immediate revenue regardless of when the card is redeemed
Display your gift cards in visible places like the reception area, your app, social media or through a short email to your members. Small visual reminders are often enough to inspire a purchase.
If you already use bsport and want to activate flexible amounts, you can follow this short guide.
Special holiday offers for more visibility
December is the perfect moment to offer something special to your members. People are more open to small extras, feel inspired more easily and enjoy taking intentional time for themselves during a busy season. Targeted offers help you tap into this mood and make your studio stand out.
Here are a few ideas that work especially well:
Festive workshops or class series
A relaxing yin evening, an energizing reformer flow or a small weekend retreat can be great highlights. Many members also gift these experiences directly to others.
Limited offers for memberships or packages
A small holiday discount or bonus credit can create a strong purchase incentive. Clear communication and a defined time window make the offer feel special.
Early bird offers for the new year
Even if your studio feels quieter, many people are already planning their January goals. A compelling early bird offer can bring in revenue early and set the tone for a strong new year.
Corporate gift ideas
Companies often look for meaningful end-of-year gifts. A small corporate package or a bundle of gift cards can attract new groups to your studio.
The combination of holiday atmosphere, the desire for wellbeing and the search for thoughtful gifts creates the perfect conditions for strong December sales.
Community actions during the holiday season
The holiday season invites people to slow down, enjoy meaningful moments and look for small highlights in their day. With thoughtful actions, you can bring this sense of warmth into your studio and create a place where people feel welcome and connected.
Cozy studio events
A simple winter evening with soft music, candlelight or a mini class can create closeness and strengthen your community. Members often bring friends, which helps you reach new people.
Holiday charity classes
A charitable purpose fits perfectly with the holiday spirit. Many want to give back during this time and choose classes that support a good cause.
Bring a friend actions
Shared experiences make wonderful gifts. These actions strengthen your community feeling and automatically bring new potential members to your studio.
Festive social media moments
A picture of your decorated studio or a short video of a special holiday class is easy to share and increases visibility.
These actions bring warmth to the darker season and strengthen the bond within your community.
A strong year end for your studio
The holiday season gives you a unique opportunity. People are searching for meaningful gifts, moments of calm and experiences that support their wellbeing. With thoughtful offers, warm communication and flexible bsport gift cards, you can use this mood perfectly and increase your December revenue at the same time.
Whether special offers, small events or visible gift card promotions, it is often the simple ideas that make the biggest difference during this time. When your members feel that your studio is a place full of warmth, energy and community, they naturally want to share that feeling with others.
Use the weeks around the holidays to increase your visibility, spread joy and invite new people to discover your studio. With flexible gift cards, you have a powerful tool that fits perfectly into the season and helps you unlock your December potential.
