And with that… the 2025 bsport season comes to an end
A year focused on sustainable studio growth
The fitness and wellness industry continues to evolve quickly. Studios are expected to do more: attract new members, deliver seamless experiences, manage operations efficiently, and stay connected with their communities.
In 2025, our focus was not to add complexity, but to remove it. We worked closely with our partners to strengthen the foundations that matter most, so studios can spend less time managing tools and more time growing their business. With this in mind, this year bsport helped studios do more, with less effort.
Making studios more discoverable, worldwide
Visibility is one of the biggest growth drivers for studios.
In 2025, we significantly expanded bsport’s ecosystem by integrating with major marketplace and aggregator platforms across multiple regions. These marketplace platforms are designed to seamlessly connect studios with new members, helping turn discovery into a reliable acquisition channel, all with the flexibility studio owners expect.
By integrating with platforms like Wellhub, Wellpass, ClassPass, and Urban Sports Club, studios can open their doors to new audiences in their respective markets including Europe, the Americas, and beyond. All bookings made via these platforms automatically sync with your bsport system, ensuring accurate attendance tracking and smooth daily operations.
What this means for studios
- Increased visibility across leading discovery platforms
- New acquisition opportunities without added admin work
- Seamless synchronization between external platforms and bsport
More visibility leads to more opportunities, without creating operational friction for teams. Marketplace and aggregator platforms showcase your studio on new channels, with no repeated effort.
Creating a better experience for teams and members
A great studio experience is built on simplicity.
Throughout 2025, we focused on improving the daily experience of working on bsport, both for studio teams and for its members. The objective was clear: make interactions faster, smoother, and more intuitive, without compromising control or flexibility.
For members, this meant simpler booking journeys. Express booking removed unnecessary steps, making it easier for new clients to book a class in just one click, without account creation or redirections. Payment experiences were streamlined with Apple Pay and Google Pay, helping reduce friction and improve conversion.
For teams, we refined the workflows that happen every day. From access monitoring and booking management to communication tools, calendar synchronization, and session management, these improvements were designed to save time and reduce operational effort.
What this means for studios
- Faster bookings and smoother member journeys
- Simplified new member acquisition
- Less time spent on admin tasks
- Fewer errors and more reliable operations
Less complexity behind the scenes leads to better experiences on the front end, for everyone.
Turning data into growth insights
Understanding what’s really happening in your business is essential to grow with confidence.
In 2025, we introduced a new approach to analytics with Insights, designed to make business performance easier to understand and act on. Instead of raw data, studios now have access to pre built, interactive dashboards focused on real business questions.
From subscription health and recurring revenue to risks and opportunities, Insights helps studios see trends clearly and make informed decisions faster. Additional reporting improvements around purchases and gift cards further strengthened visibility into revenue performance.
The foundations built this year will allow us to deliver even simpler, more intuitive, and increasingly actionable insights in business quarters ahead.
What this means for studios
- Clearer visibility into key performance metrics
- Better understanding of member behavior and revenue trends
- Quicker analysis of high-impact numbers
- Data that supports real growth decisions
Building the foundation for smarter, more automated engagement
As studios grow, communication becomes both more important and more time consuming.
In 2025, we began embedding the latest technologies into bsport to simplify communication and engagement. With AI powered tools like CoachMail, studios can generate engaging content faster, from writing copy to creating visuals, directly within their existing workflows.
CoachMail helps studios stay connected with members, personalize communication, and maintain consistency, without increasing workload. It’s the first step in a longer journey toward smarter, more automated tools that support creativity while keeping operations simple.
What this means for studios
- Faster content creation with less effort
- More engaging and consistent communication
- Smarter tools that scale with your business
Looking ahead to 2026
As we close the 2025 bsport season, one thing is clear: this is just the beginning, a snapshot of what we can achieve together in the year ahead. The foundations we strengthened this year will allow us to go even further in 2026. Across discoverability, experience, insights, and AI, we’ve developed tools that simplify your life and help you grow.
Thank you for shaping this journey with us. We can’t wait to show you what’s coming next.
