About Onyx London
Onyx Gym, a holistic fitness studio in North London, was founded in 2019 by 3 fitness pros: Jack, Ibi, and Christian. The gym is unique in that it offers small group classes for every type of fitness goal; whether that’s working your muscles with Build, high intensity with Sweat, technique and cardio with Box, or improving mobility with Flex (did we mention their Osteopath too?!). We had the pleasure of hearing about how Jack manages 35+ classes, 150+ 1-1s, and a team of 10+ weekly with bsport.
The search for the perfect software - their challenges
Before bsport, Onyx had been using both Mindbody and Zingfit. However, they felt that neither software truly could suit the needs of their busy studio. Here’s what they struggled with the most:
Juggling tools back and forth
The team was continuously needing to switch between tools because the softwares were not well-equipped to manage everything in one place.
“The big thing which stood out for us at the time was how everything was just integrated into one, even doing the marketing and the email side of things.”
Clunky Softwares
According to Jack, their software “used to be quite clunky and sort of not the smoothest of things to use”. When it came to their studio’s app, he found it “wasn't a proper app” and members didn’t benefit from an approachable interface.
Complicated booking processes
Previous softwares did not allow members to easily find and book classes, which is a problem all gym owners know;
“The most important thing is making sure the customers could book in as easily and want to have a seamless journey”.
Handling management tasks with efficiency
From hours to minutes
Being able to streamline administrative tasks is vital when it comes to managing a studio with as many classes and sessions as Onyx. bsport’s smooth software speeds up day-to-day operations, such as updating timetables, adding new classes, modifying with bulk-updates, or inputting a one-off event. Substituting teachers gets sorted without the fuss. Another tool Jack and his team love? Being able to schedule emails to be sent out ahead of time, so they never need to take time out of their days sending communication.
“It's very easy. It's tasks which take me like 1, 2, 3 minutes to do rather than having to sit down and spend hours doing some of the stuff.”
Ease of use
Branded booking experience for customers
Members at Onyx’s gym benefit from a user-friendly journey right from the point of signup with bsport. Members easily find classes since everything seamlessly integrates within the website with customisable widgets and an app where they can “create an account and then get going straight away”.
Organised efficiency for staff
No matter which Onyx team member is managing the software, they are easily able to find what they need instead of navigating a difficult interface. When it comes to business insights, they can run reports to collect data, easily keeping track of packs sold, subscriptions started, renewals, and more.
Even checking guests in becomes a breeze, where teachers can use their phone or tablets to get people into classes without the wait.
Automated loyalty
bsport’s native marketing tools provide Onyx with the foundation it needs to perfectly target members. Thanks to synchronised data, the studio can make communication count, leveraging the information they already have.
Keeping members engaged starts at the point of first contact, where owners are able to tag new members instantaneously after they create an account. bsport allows Jack to manage everything within the platform, crafting not only beautiful, personalised emails, but SMS and push notifications too.
“We look at doing reactivation campaigns to try and target old members and because it doesn't cost us anything, even if we get two or three people who reactivate, that is extra revenue for us.”
Looking to the future with bsport
Being a studio owner, teacher, and manager all at once is no easy feat. With the help from bsport’s intuitive and powerful platform, people like Jack can do so with a sense of control — leading to a successful business and more peace of mind. Onyx has been partnering with bsport since its early years, and together, we believe there’s nothing they can’t accomplish!
“It's nice to see that you act upon the feedback and listen to customers because at the end of the day if we’re happy, we're going to carry on wanting to choose your software.”
