SMS Marketing is meant to communicate time-sensitive offers to people who have consented to receive messages as such from your business. SMS is a simple, engaging, and effective way to communicate with your customers. Its vast reach is proving to be among the key tools for business success.

As many business owners know, client acquisition has never been as important as it is now in the wake of covid times when things are getting back to normal. However, something a lot of owners and directors are overlooking is the act of customer retention and re-acquisition. The act of retention is keeping your current clients so happy that they do not wish to go to another gym or studio for the same services.

Ensuring that your studio software carries out all of the features and functions necessary to meet your requirements can be a challenge. Especially on top of juggling all of the responsibilities that come hand in hand with being a fitness entrepreneur or studio manager. A lot of the time, trying to find one software solution to meet all of your needs is unheard of, and the majority of people end up paying for several different platforms for each specific feature, or, they revert to adjusting their entire business model to fit the one software. Either way, both of those options do not seem like a sensible solution or a fair one!

The last two years have put the fitness industry to the test by severely impacting numerous businesses across all industries. With no possibility to run their business properly, and being stuck between lockdowns and restrictions, the industry started to shift gym and studio owners to develop digital offerings.

Pre-sales has become a popular strategy amongst studios following the effects of the pandemic as it has helped studios test the waters in terms of market response and client acquisition. It allows studios to promote their products & services as well as introduce new studios/features before doors open, which many studios have advocated having helped with building a strong and loyal client base, Additionally, making the launching process ten times easier! It is a simple and effective process and if done correctly it can guarantee the best quality product/ service and even cut down the stress of opening a new studio in a new area! Below we will run you through how best to employ a pre-sale strategy and also show you why so many Boutique Fitness studios are looking at them now!

It may not be obvious, but people are happier when they spend their money on things that buy them time, so why should that be any different when it comes to running your studio. Buy yourself time by having tools that free up your schedule, allowing you to spend fewer hours doing repetitive admin and more doing what you enjoy.

Dancefloor Paris is a studio in the middle of France's famous capital. They are one of Paris’ biggest dance studios and are led at the helm by their owner Rachel Vanier. They hold a culture within their company of enjoyment and life fulfillment through the medium of dance and hard work. Rachel manages 30 teachers of all different personalities and styles who in turn take care of over 400+ students on a day-to-day basis. Its popularity as a dance school requires a premium system to help manage this huge workload that does exactly what is needed by Rachel, her teachers, and her students.

Summer has arrived, which means it’s time to go outside and embrace the beauty that nature has to offer, while still enjoying your yoga class. Let’s jump in and explore the good reasons to practice yoga outside, whether it is for you or your clients.

In the wake of the pandemic and heavy restrictions in 2020, the fitness industry has changed drastically over such a short period. But this is not a time of despair. The boutique fitness industry is expected to be worth $22.1 billion by 2022, up 4.63% from its pre-pandemic levels of $21.1 billion in 2019. As with any time of great change it is also a time of great opportunity if we prepare correctly for the currently changing trends. “Fail to prepare, prepare to fail”.

The member retention rate is a measure of how long a person stays a member. In other words, it's the ratio of members who stay in your subscription vs those that cancel. Member retention is critical since it indicates whether you're achieving the outcomes and transformations that your customers desire. It's a vital tool for

Participating in classes from the comfort of our own homes has become an emerging way of practising our favorite activities. COVID took away the freedom to move and practice sports in social settings, the alternative had to be found. The answer that was found was online individual and group practice. Live streaming, especially two-way live-streaming, along with video-on-demand has spread rapidly and it has become the “new normal”. 27% of fitness studios offered some sort of digital activity and the number has risen since the start of the Pandemic [New York Times, 2021]

You want to attract new members to your studio but you don't know where to start? Email campaigns are a great way to get the attention of potential new customers and bring back old ones.

Using the internet has become part of our daily lives. From food shopping to sports classes, everything can be purchased online. The quality and capabilities of technology, including sports and wellness software, are evolving with the times. Not so long ago, to take bookings and manage studios, organizations had to work with a set of spreadsheets, ledgers, and notebooks and enter all the information manually. To recover valuable hours and reduce the possibility of human error, software systems were developed. These systems simplify and automate the booking process for both parties, managers, and clients. Some systems do more harm than good, for example, double bookings, missing invoices, server failures, outdated design, performance, etc. That's why it's crucial to choose the right software partner for your business.

With an ever-changing landscape in the fitness and wellness industry, you need more than just a booking platform to generate maximum revenue for your business. You need a platform that makes managing your studio as easy as possible while providing all the extra features you need to ensure it thrives.

As a studio owner, you want to increase sales. To do this, you need to reach as many people as possible with ads, campaigns, and offers.

The fitness industry has changed forever following the COVID-19 pandemic. The challenges of lockdown meant that businesses had to adapt and think of new ways to keep their business alive. One way that was quickly called upon was the digitization of the studios on online platforms such as zoom, where they were able to offer online classes to the client base. This online platform and offering has stayed following our return to the new normal. And combining this with the return of full indoor classes and gym’s has meant that studios are busier than ever while trying to juggle the demands of online and in-person.

The Covid-19 Virus has disrupted life as we know it. For most it impacted their day-to-day routines however for many boutique and fitness studio owners it caused them to shut down their businesses with no certainty of reopening.

The sports industry has a round-the-clock schedule providing clients with the ability to train early in the morning or late in the evening. Nowadays as life is getting busier and more hectic by the day, it’s common to prioritize other tasks, pushing sports practice on the side whenever there is free time. Schedule management can be a struggle not only for those practicing sports, but also for those teaching and organizing it. Prioritizing their own schedule is something personal trainers and other sports professionals mostly do not have the luxury of. Oftentimes, they neglect their own personal time to cater to their clients.

As a studio owner, you want to increase sales. To do this, you need to reach as many people as possible with ads, campaigns, and offers.

There are uncontrollable reasons a customer would leave your studio and although you might not think that losing one customer makes a big impact on your studio, in reality, it creates a ripple like effect causing many implications to your business, reputation, and income. The costs are not as clear as just losing revnue. You need to consider other costs, especially with hidden costs connected to clients who had a bad experience and who can or want to tarnish your reputation. You can assume if clients had positive experiences, they would have kept their membership for your studio and in addition a positive reference of your studio to others.

Email automation has become an effective way to communicate with existing and potential customers as it makes the marketing effort quick and effortless. Automation helps you spare hours on admin time and assists you in operating your business more efficiently. Although it makes sense to personalize some emails and send them out separately, most promotional emails can be prepared and sent out automatically based on tracked, predetermined characteristics such as customer behavior, previous interactions etc. The primary advantage of email automation lies in the ability to send highly personalized and relevant messages to the right prospects at a precise time when the chances for click and conversion are the highest.

Instagram is the current king of social media and a major part of our social life nowadays. With over 1.28 billion users worldwide (Statista, 2022), it’s an excellent platform to reach an immense amount of potential customers efficiently Thus, naturally it has become one of the most popular mediums to promote on. With the right strategy and targeting you can effectively increase client engagement and reach potential clients whilst building a community along with boosting sales and other numerous benefits. Since the pandemic, a lot of sports based businesses have had to increase their online presence to keep in maintain and replace physical contact with their clients during the times of lockdowns. Client re-engagement and retention has been the focus for many fitness studios as the world started to emerge from restrictions limiting group sports practice. The best way for many of these businesses has been activity through social media, particularly instagram, as it’s free to post on and has a measurable influence on business if used in the right way.

We are all familiar with the benefits of mass email or SMS marketing, but how do we efficiently send personalised messages to clients? Say for instance you are trying to only reach customers that have not been in the studio for 30 days. How could you manage that on a day to day basis? Would you update your email marketing every day with your booking tool? When would you find time to do that on top of all the other personalised messages like birthdays, new signups, student enrollment anniversaries, customer loyalty or performance incentives?

The fitness industry is becoming more and more digital, this is mainly due to the confinement that has democratized sports and fitness at home. The members want freedom and flexibility. So don't hesitate to set up a system of live classes via platforms like Zoom or even on demand classes via Youtube or other similar platforms.