As summer approaches, the attendance at your studio is bound to change. Regular attendees tend to be absent more frequently, while occasional practitioners take the opportunity to explore new disciplines or deepen their practice.
That's why it's crucial to adapt to this unique season, which presents both challenges and opportunities. It's an opportunity to grow your business, expand your client base, and prepare for the upcoming season.
To achieve this, we would like to share our best ideas to invigorate your studio this summer!
Have you considered implementing summer promotional offers?
Summer is a time for new experiences and reconnecting with friends and family. Why not take advantage of this period to offer special promotions at your studio, particularly by introducing a unique referral system? This would help attract new potential clients while increasing brand visibility through word-of-mouth.
Also, think about people who come to your city for vacations or seasonal work. Offer them discounted session packages. Do you have a boutique in your studio? Consider creating special summer packages that combine different items like yoga mats, beach towels, or water bottles at advantageous prices. This approach will encourage your members to fully enjoy the summer while getting the essentials for their summer practice.
Why not offer outdoor sessions?
Organize sessions in a park, on the beach, or in a large square, inviting your most loyal members. This approach will create an exciting atmosphere for your regular members while piquing the curiosity of new individuals. If possible, remember to bring your promotional materials (business cards, brochures, posters) featuring your name and contact information (email address, social media, phone number, etc.) so that students can remember you and reach out later. This will help you maintain contact and expand your network of potential clients.
Have you thought about participating in local community events?
Whether it's local markets or festivals, consider reserving a booth to provide wellness advice or simply sell products from your boutique. Start by contacting your municipality to obtain a complete list of events happening near you. Don't forget to invest in attractive goodies that will make your interactions memorable. It's also an opportunity to establish new professional relationships with local business owners and potentially form new partnerships.
Why not consider collaborating with local partners?
The sense of community is essential in our industry. Expand it by collaborating with other well-being actors in your region. Establish partnerships with natural food stores, other studios, or sportswear brands, for example. This way, you can organize joint events where each party can showcase their expertise and attract a wider audience. This collaboration will strengthen your network, renew the interest of your clientele, and provide increased visibility.
Remember that the goal is to create a mutually beneficial relationship. Make sure to highlight your collaborative partners by mentioning them in your promotional materials, sharing their information with your community, and recommending them to your clients. This way, you strengthen the trust with your partners and create a positive dynamic within the well-being community.
Why not refresh your social media content?
If you have some spare time amid all these new activities, you can think of new content to share on your social media platforms. During vacations, people spend a lot of time online, which represents an opportunity you shouldn't neglect for your studio.
You can share testimonials from your clients, highlights from your events, beautiful photos from your sessions, or introduce your teachers. Let your creativity flow, and you will see an increase in your visibility. These contents will serve as a ready-to-use showcase as the new potential members research your studio before the back-to-school season.
In summary, summer is a time of vibrant and positive energy, so take advantage of it to spread your own by implementing new strategies.
