Built for boutique studios, from the ground up
Magicline was built for gym chains. Boutique studios choose bsport.
Why bsport
When you're comparing platforms, the right fit matters more than a long feature list.
Built around your workflows
We don't add complexity you didn't ask for.
Easier to learn, less setup required
Intuitive interface without unnecessary features
Longer learning curve, heavy setup
Complex interface with features boutique studios don't need
Your brand in your members' hands
Keep your branded experience consistent.
Fully customizable member app
Guest passes, referral, shop in one member app
3-tap booking for higher conversions
Member app with limited branding
Lack of guest passes, referral, shop in the member app
Booking can be buggy
Tools that help your membership grow
Your members' retention and acquisition deserve more than a basic email.
Smart marketing tool with ready-made segments and templates
AI insights and recommendations for faster and better decisions
Basic marketing and communication tools
Dashboards built for large gym chains, without AI smart insights
Contract flexibility to fit your pace
We won't lock you in if you're not ready.
Flexible contract terms
Transparent pricing with clearly determined tiers and features
Contract commitments of 3 to 5 years are standard
Unexpected price increases can happen, of up to 270%
"Thanks to bsport, we were able to significantly optimize our digital workflows. Our studio managers now have more time to fully focus on our members."
bsport results speak for themselves
81%
99.94%
92%
3,000+
<10 mins
Switching from Magicline?
We’ll guide you through the move, without stress or hassle.
- A dedicated onboarding and migration specialist
- Your data transferred carefully and securely
- Setup tailored to how your studio already runs
Opening a studio?
We’ll make sure you’re set up for success from the very start.
- A proven setup for your first schedule and memberships
- Practical guidance from friendly teams who’ve launched 1,000s of studios
- Support through launch and beyond
FAQ Key things to know
Magicline feels very heavy for a boutique studio. Is bsport simpler to manage?
Most studios find it is. bsport is built around boutique studio workflows, so managing classes, scheduling passes, and staying in contact with your members feels natural from the start. Hands-on onboarding is included at no extra cost — not a separate training package you pay for on top.
Is migration from Magicline to bsport complicated?
We have migration specialists by your side every step of the way. Most studios are surprised by how quickly they're up and running on bsport, and by how little they have to do themselves.
How does your pricing compare with Magicline?
We offer clearly defined plans designed for studios at every stage of growth. You'll always have a transparent view of what's included and what's not, so there are no surprises.