If you’re looking for a way to streamline purchases in your studio, incorporating an online calendar widget into your website is the right strategy.
What is calendar widget?
A calendar widget is an interactive user interface in your website or landing page that shows dates with all the available classes in your studio, allowing users to view, select and book their spot or buy their pass. It is commonly used in many fitness studios worldwide, as it streamlines all the booking and payment processes, making the members more autonomous.
As a matter of fact, this practice has many benefits for fitness studios: research shows that an effortless purchaising process will boost sales by 50%, enhancing the user experience and optimising revenue streams. Whether you run a fitness studio, an online coaching business, or a yoga center, streamlining your scheduling process can remove all the barriers that prevent clients to entry, encourage repeat purchases, and make your services more accessible. Moreover, an online calendar will also improve operational efficiency, reduce administrative tasks and manual errors.
In this blogpost we will analyse all the steps to implement an online calendar and maximise your results to create a seamless experience for both you and your clients.
Step 1: Set Up Your Offer
Before integrating your calendar widget, ensure that your offer is well-structured and attractive to potential clients. A strong offer provides clear value and incentive your customers to book one (or more) classes.
Providing a clear structure encourages long-term engagement and retention. Threfore, start by listing all your classes and organise your studio’s calendar. Are you a pilates studio with reformer or matwork? Or are you a fitness studio that only does 1-1 session? Whatever your structure is, define your service to make it clear to your members what they are signing up for and the benefits they will experience.
If your organisation allows that, enable filters based on level, instructor, or workout type, making it easier for clients to find the right session for their needs, avoiding unnecessary browsing and increasing conversion rates. The filters will allow you to amplify your offer and satisfy your members.
Step 2: Personalisation and Perks
Personalization will set you apart from competitors and improve client satisfaction. A rigid approach may not work for everyone, so adapting the experience can lead to better engagement and retention. To personalise the experience of your members try to:
- Include Extra Perks: if you want to increase the perceived value of your classes and make your offer stand out, consider including special benefits and offers to your members. For example, resources such as workout videos or workout plans, personalized feedback sessions, or discounts on future bookings for loyal clients, will make catch the attention of your members and encourage them to book. Clients who feel they are getting additional benefits are more likely to see the value in your service and return for more.
- Tailoring the class structure: to students with special needs or specific goals, you can offer different formats, such as one-on-one coaching, small group sessions, or hybrid (online and in-person) classes.
By adjusting the class accordingly, you will improve their experience and loyalty.
Step 3: Opt for a clear pricing strategy
Depending on your business goal, either attract new clients or retain usual ones, a pricing strategy plays a key role in managing demand and boost your revenue. To boost purchases, implementing peak-hour pricing can help you make the most of high-demand slots, allowing you to charge different rates depending on the time of the day. On the other hand, to prevent empty slots, offer discounts during slow hours to incentivise bookings when demand is lower or create a VIP list with exclusive benefits to keep customers engaged. With this dynamic pricing approach your classes will always be full and you will maximise your earnings.
Step 4: Choose the right management platform
Finally, once your offer is set and clear, you can implement your widget into your website. As this process might result tedious if done manually, to support you in the technical process and make sure that everything runs smoothly, you can use bsport - the all-in-one management platform to administrate your studio.
With our platform, you can easily create and add your calendar in your website, simplify the scheduling process and allow clients to book and pay for classes instantly. This removes friction in the purchasing journey and reduces the chance of drop-offs and cancellations.
Step 5: Promote your offer in an efficient way
A great offer needs visibility. Without strategic promotion, even the best calendar system won’t bring in bookings.
To enable a greater success to your strategy and give visibility to your studio, leverage social media like Instagram, Facebook, and TikTok and showcase your services. Moreover, adding a direct booking link in your bio or stories can make the conversion process seamless.
Other than online, also the offline world offers great opportunities to market your studio. Encourage organic growth through a referral program: everytime a member invite a friend to your class and convince them to subscribe, they both get an incentives, such as a free class or a discount.
This win-win situation will turn satisfied customers into brand ambassadors and will make you expand your client base with minimal effort.
A well-integrated calendar widget will streamline scheduling, making sure that clients will sign-up but also return for more. Moreover, it enhances the customer experience, boosts engagement, and increases revenue.
To integrate a widget in a seamless way and leverage this powerful business tool make sure to rely on a partner like bsport, who will guide you to success and ensure that managing your studio becomes a piece of cake!
To learn more about how we can help you managing your studio, book a demo now!
