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In Richmond, Virginia, USA, you’ll find a safe space to practice yoga no matter who you are or your abilities. Humble Haven opened its brick-and-mortar location in 2016, being founded in 2014 by Suzanne Burns.
Since the switch: Observed a 46% revenue increase in the first year after joining bsport
The studio has doubled in square footage, increased weekly offerings to 60+ classes including those for people with diverse abilities, and grown to its strongest point yet.
Their Challenges
Humble Haven had been using MindBody software. However, Suzanne became frustrated with the software that wasn’t meeting her studio’s needs.
Customer service
The software they were using was not facilitating their business operations, instead wasting time on operational tasks. When Suzanne or staff from her studio needed assistance solving any of these struggles, they were not able to easily reach someone at MindBody to help.
High price point
“Price point honestly was the biggest factor. I felt like I was paying a lot of money for MindBody and the benefits weren't outweighing the costs.”
The bsport solution
After a demo in 2022 with bsport, Suzanne made the switch. Since then, Humble Haven has been able to drive sales, expand with ease, and offer an intuitive platform for their members to use.
Superior customer support
Lack of support while managing business tasks can be frustrating. bsport places a strong emphasis on personalized customer service with a dedicated Account Manager.
“For me, bsport won the fact that you guys are so willing to do updates and interested in feedback; customer service is super easy.”
Increased revenue
Humble Haven has been able to steadily grow their member base through bsport’s innovative tools, unlocking revenue streams with minimal effort & guiding studio members to the ideal price point.
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Online booking process
The team boosted sales with bsport’s smart booking checkout, highlighting passes and offers to encourage longer-term purchases.
Check-in process for retention and revenue
With bsport’s in-studio management operations, the team can seamlessly check members in while adding new purchases for them, all on one screen.
“Probably the biggest factor is that when a client goes to purchase something that subscriptions are on the same place as a class package.”
Video on demand
Humble Haven has been able to benefit from the video on demand feature all within the bsport app, serving them continuous, passive income that’s set and forget!
“I don't even know if the on-demand would still be a revenue stream for us if it weren't for bsport because of specifically having the on demand videos attached to our app. “
Value for money
A big drawback for Suzanne with her previous software was the lack of value she was receiving. Upon partnering with bsport, Suzanne benefits from a fair price point, while maintaining the premium experience and innovative features needed to run her studio successfully.
Time-saving automation
The biggest time-saving tool? No longer having to waste hours on manual marketing communication. With the addition of Audience, bsport’s omni-channel automation tool, Humble Haven’s communication now gets sent consistently, quickly, and to the right groups without a second thought.
“We're getting to people sooner.”
Life after the switch
We know how much of an impact having a powerful management platform can be. For a studio like Humble Haven, it was a switch for the better. With the multitude of time saved, best-in-class support, intuitive tools that increase revenue, all at a smart price-point, there’s only one thing the partnership between bsport and Humble Haven can keep producing: magic!
“I found that the management system was much more intuitive. We’re happy!”
