Build targeted campaigns in minutes, not hours

Build personalized marketing campaigns without starting from scratch. bsport pre-builds your segments and recommends content, so less of your time goes into setup.

Trusted by 4,000+ studios worldwide

Marketing built around your members

Triggered by real behaviour

Campaigns can be set up to kick in when a member’s activity changes, such as when a trial ends or a key milestone is reached.

Reach ready-made Journeys

Choose pre-built segments based on real member behaviour, including churn risk and guidance on how likely they are to convert.

Personalized offers, perfectly timed

Get AI recommended incentives for each Journeys, based on the offers they are most likely to respond to.

Joined-up messaging

Start with an email, follow up with a notification, then nudge by SMS, all in one automated sequence that you can track in one place.

Build emails with AI support

Bring back inactive members or convert more trials through strong email marketing, with the support of bsport AI.

Know what’s working

See which campaigns drive bookings, conversions and returning members, then use those results to guide what you send next.

Hear from our customers

"With the audience (Journeys) tool  integrated into the platform, we can run marketing campaigns that are 100% personalized, giving us a coherent proposition that's totally aligned with what our members expect."
Charlotte, Coach & Assitant Manager, The Sanctuary Group
7
brands
7.3x
growth in booking over 5 years

FAQs

How is Journeys different from bsport's standard marketing tools?
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The standard tools let you send campaigns and reach members. Journeys adds pre-built audience segments and automated multi-channel sequences. You also get campaign analytics that show which campaigns are driving bookings.

Do I need to send each message in a campaign manually?
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No. You set up the sequence once and Journeys runs it. When a member's activity changes (a trial ending, a missed session), Journeys sends the right message at the right moment.

What is behavior-based marketing, and why does it matter for a boutique studio?
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Behavior-based marketing means your campaigns respond to what a member actually does, not just a fixed schedule. Journeys tracks things like attendance patterns, trial status, and booking activity, then triggers the right message at the right moment. For a boutique studio, this means members get relevant offers instead of generic blasts, which keeps the experience personal even as your list grows.

How do the pre-built segments help me attract and retain members?
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Journeys comes with ready-made segments based on real member behavior, including churn risk and how likely someone is to convert. Instead of building audiences from scratch, you can launch a campaign aimed at, say, at-risk members or recent trial-goers in just a few clicks. This saves setup time and helps you focus your efforts where they'll have the most impact.

What channels can I use in a Journeys campaign?
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You can combine email, push notifications, and SMS into one automated sequence. For example, you might start with an email, follow up with a notification a few days later, and nudge with an SMS if a member still hasn't booked. Everything runs from one place, so you can track performance across channels without juggling separate tools.

What's the most effective way to market a boutique fitness studio?
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The studios that see the strongest results tend to combine consistent, low-effort outreach with messaging that speaks to real member behavior, rather than one-off promotions. Journeys is built around this idea: it handles the timing and segmentation, while bsport's AI support helps you write emails that bring back inactive members or convert more trials, so marketing stays manageable alongside everything else you're running.

Do I need marketing experience to set up a campaign?
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No. Journeys is designed so you don't need a marketing background to run effective campaigns. The segments and offers are pre-built, and bsport's AI can help you draft emails, so you're not starting from a blank page. Once a sequence is set up, it runs on its own and you can check the results whenever you want.