bsport press room

Fitness was shifting from gyms to communities and studio software hadn't caught up. bsport started in Paris in 2019 to build what boutique studios actually needed.

Zakaria Mansour and Sofian Medbouhi saw the gap up close, first in Paris: studio owners running bookings, payments and member communication on tools built for gyms, not for a Pilates studio or a boxing gym. In 2019, they started bsport to close it.

Members were changing before studio software did. They stopped looking for a gym membership and started looking for a coach who knew their name, a community that felt like theirs, and a studio built around one way of training, not a room full of machines.

bsport connects bookings, payments, marketing, staff management and reporting in one platform, with AI built into the workflows studio owners already rely on.

7 years and 40 countries later, the mission hasn't changed. bsport backs founders building something personal, and builds the infrastructure that lets them grow without losing what makes their studio worth walking into.

2019

bsport founded in Paris by Zakaria Mansour (CEO) and Sofian Medbouhi (CTO).

2022

Marc Capelo joins bsport as late co-founder.

2023

bsport raises a €4M Series A led by Seventure Partners' Sport & Performance Capital fund, with Seed4Soft and business angels also participating.

2024

bsport raises a €30M Series B led by Base10 Partners and Octopus Ventures, with Stanford University participating, to fund US expansion and AI development.

2025

Officially launches in the US, alongside continued growth across France, Germany, Spain, the UK and Belgium.

2026

Rolls out AI agents across the platform, front desk AI, AI reporting, marketing automation, reinforcing the shift from booking software to an intelligent studio partner.

We built bsport to be the intelligent platform behind boutique fitness studios: automation, insights and connected workflows, so founders can deliver their vision and grow stronger, from the inside out.

countries

3,500+

studios and fitness businesses running on bsport

250+

team members across Barcelona, Paris, Berlin and London

languages supported

Trusted by founder-led studios and growing franchises across 40 countries, from independent Pilates and yoga studios to multi-location brands.

Founders and leadership

Zakaria studied at Lycée Henri-IV before a dual track at ESCP Business School and Pierre and Marie Curie University in Paris. After a year at the consulting firm Stanwell, he moved to Barcelona in 2017 and rose from SDR to Head of Sales at Carts Guru in under a year. In 2018, he co-founded bsport with Sofian to bring that same structure to boutique fitness studios.

Zakaria Mansour

CEO

Sofian grew up near Clermont-Ferrand and moved to Paris for a dual degree at CentraleSupélec and ESCP, adding advanced math degrees along the way. He started his career in quantitative research and machine learning in banking, then became CTO of the algorithmic trading platform Codex in 2017. In 2018, he co-founded bsport with Zakaria to put that technical background behind boutique fitness studios.

Sofian Medbouhi

CTO

Marc studied electrical engineering and computer science at CentraleSupélec and UC Berkeley, then spent his early career in Silicon Valley building large-scale systems at Criteo and Amazon. He backed bsport first as an investor and board member, then joined as a co-founder in 2022. He's now Chief Product Officer, leading product with the same technical background he brought from Silicon Valley.

Marc Capelo

CPO

Xiaoyun leads Marketing at bsport, bringing 12+ years of growth and go-to-market experience from fast-scaling tech companies, including one that reached a $360M exit.

Xiaoyun Tu

CMO

Arthur joined bsport at an early stage as CEO assistant, working directly alongside Zakaria. Since then, he's helped build the Sales team from 1 to 65 people across 6 markets, and now leads Sales as Head of Sales.

Arthur Condé

Head of Sales

Kevin leads Customer & Growth at bsport, running a team of 50+ people dedicated to supporting studios worldwide. He brings over 8 years of customer leadership experience and structures the team to make it a retention machine.

Kevin Bagayoko

VP Customer & Growth

Angela leads Design at bsport after 20+ years building UX teams at companies including Amazon. She studied at San Francisco State University and now focuses on bringing AI into how studios and their members experience the product.

Angela Pesta

CDO

Our news

Announcements, launches and updates from bsport, as they happen.

September 2026

Stretch & Connect 2026

In partnership with The Wellbeing Company, bsport is hosting an event for studio founders on Saturday, 26 September, on the rooftop of bsport's Barcelona headquarters.

Download the press release