Press room

Find the latest bsport news, company info, leadership profiles and media resources.

bsport is a boutique fitness and wellness management platform trusted by 3,500+ studios across 40+ countries.

With focused AI built into key workflows, bsport connects bookings, scheduling, payments, marketing, staff management and reporting in one platform.

Local, multi-language support teams work alongside studio owners, helping them understand their members, run their business and grow without losing what makes their studio special.

Founded in Paris in 2019, bsport is growing fast and now has teams across Europe and the US.

2019

bsport is founded in Paris by Zakaria Mansour and Sofian Medbouhi.

2022

Marc Capelo joins as co-founder.

2023

bsport raises a €4M Series A led by Seventure Partners' Sport & Performance Capital fund.

2024

bsport raises a €30M Series B led by Base10 Partners and Octopus Ventures.

2025

Official launch in the US, alongside continued growth across European markets.

2026

AI becomes a core part of bsport, with new capabilities across front desk, marketing, reporting and studio growth.

We built bsport to be the intelligent platform behind boutique fitness studios: automation, insights and connected workflows, so founders can deliver their vision and grow stronger, from the inside out.

countries

3,500+

studios and fitness businesses running on bsport

250+

team members across Barcelona, Paris, Berlin and London

languages supported

Customer stories

Trusted by founder-led studios and growing franchises across 40 countries, from independent Pilates and yoga studios to multi-location brands.

Founders and leadership

Zakaria co-founded bsport in 2019 after building his career across consulting and tech sales, including a rapid progression from SDR to Head of Sales at Carts Guru. As CEO, he has led bsport from its early days in Paris through its expansion across Europe and into the US.

Zakaria Mansour

CEO

Sofian started his career in quantitative research and machine learning in banking before becoming CTO of algorithmic trading platform Codex. He brought this experience to bsport, where he has served as co-founder and CTO since 2019.

Sofian Medbouhi

CTO

Marc spent his early career in Silicon Valley, working on large-scale systems at Criteo and Amazon. He first backed bsport as an investor before coming on board as co-founder and CPO in 2022.

Marc Capelo

CPO

Xiaoyun leads Marketing at bsport, bringing 12+ years of growth and go-to-market experience from fast-scaling tech companies, including one that reached a $360M exit.

Xiaoyun Tu

CMO

Arthur joined bsport at an early stage as CEO assistant, working directly alongside Zakaria. Since then, he's helped build the Sales team from 1 to 65 people across 6 markets, and now heads up bsport’s sales operations.

Arthur Condé

Head of Sales

Kevin leads Customer & Growth at bsport, running a team of 50+ people dedicated to supporting studios worldwide. He brings over 8 years of customer leadership experience, with a focus on driving customer success and long-term retention.

Kevin Bagayoko

VP Customer & Growth

Angela leads Design at bsport after 20+ years building UX teams at companies including Amazon. She studied at San Francisco State University and now focuses on bringing AI into how studios and their members experience the product.

Angela Pesta

CDO

With more than 10 years of experience turning data into insights and action, Adrien leads the Data team, building the foundations and capabilities to make data a central pillar of our platform, strategic decision-making, and the success of our partners.

Adrien Marteau

Head of Data

Malik brings 10+ years of financial leadership scaling high-growth tech companies, including Ankorstore through €320M in Series B & C funding. As Head of Finance at bsport, he combines institutional finance rigor with hands-on domain expertise from owning a Hyrox gym.

Malik Soukri

Head of Finance

Claire leads People at bsport, with a focus on building People & TA functions across Europe. Always connecting people strategy to business results, her vision is securing the foundations for teams to perform at their best.

Claire Andrews

People Manager

Our news

Announcements, launches and updates from bsport, as they happen.

September 2026

Stretch & Connect 2026

In partnership with The Wellbeing Company, bsport is hosting an event for studio founders on Saturday, 26 September, on the rooftop of bsport's Barcelona headquarters.

Download the press release