How to build a fitness studio website your members actually want in 2026?
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Your website shapes a member's first impression before they ever walk through the door.
Small friction points add up more than most owners realize. This session breaks down exactly what to fix, and just as importantly, what to leave alone.
Who this is for
Boutique fitness studio operators who know their website could be doing more for bookings, but don't have the time or budget for a full redesign.
1 in 5
Members say a complicated booking process is enough to stop them trying a studio entirely.
From the bsport Fitness Studio Playbook
550 members surveyed · UK, France, Germany, US
- What actually makes someone book
The website elements that have the biggest influence on whether someone tries your studio, plus the ones that matter less than you think. - How to audit your own site in 15 minutes
Use the same framework Lara uses with studio clients. - Where to focus your time and budget
Understand what “good enough” looks like for a boutique studio, so you can stop over-investing in the wrong things. - What to do next
Leave with a clear checklist you can hand to a web designer or use yourself, no technical skills required.
Hosted by
Lara Galka is the founder of Studio OAX, where she works with boutique fitness studios on brand and web design. She's built this framework with real studio clients and in this session she will share it directly with you.
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Kirsty McKenzie is the Senior Content Manager at bsport. With a background in journalism and communications strategy, she’ll guide the session and pull out practical takeaways for studio operators.
Key things to know