Frizzant is a multi-experiential hub designed for those seeking a moment of tranquility in Barcelona's eclectic streets.
Founded in 2020 by Sonia Sala and Alex Sena, it has become a landmark for holistic wellness with revitalising yoga and Pilates classes and the wholesome, nourishing cuisine of its restaurant, offering a comprehensive approach to well-being to its community.
The Dream
From day one, their objective has been clear: Share their passion with their members and provide them with a high-quality experience as soon as they enter the Frizzant World.
To achieve this, an efficient organisation and an impeccable service are required.
"We want everything to be fast and seamless, therefore the user experience has to be very dynamic"
The Switch
In 2022, Sonia continues to pursue her objective with determination, aiming to replace her previous in-house software that had become too complex to use and manage. After a demo with bsport she successfully makes the switch, achieving immediately a new and efficient organisation.
Premium Customer Experience
User-friendly process
The intuitive, user-friendly layout of bsport, available on both the app and the website, has by far streamlined Frizzant's sales processes. By reducing the number of clicks needed to complete a purchase, it effectively encourages customers to book more classes buy more on the webshop.
Branded App
Having a custom app was an excellent strategy to make members feel at home. Additionally, it helped Frizzant to establish a consistent brand across all platforms, making it instantly recognizable at first glance.
Increased Reach
They raised the number of classes offered at the studio, going from 3 to 8 per day.
By leveraging bsport's integrations with popular marketplaces like Classpass and Urban Sports Club, Frizzant expanded its reach and grew its client base. This strategic move allowed them to increase their offer from just 3 to 8 classes per day.
More Time for Human Contact
Since switching to bsport, Sonia has been able to maintain the contact with her clients and re-engage inactive ones through the platform's automated communications. Thanks to all the operational time saved, she was able to host tailored events and workshops for her community, fostering deeper and more authentic relationships.
"A management platform is essential for studios because it makes a lot of operations easier, makes the user experience way better and there are constant innovations and improvements"
The Future of Frizzant
It started as a dream and is now a reality: a strong community of individuals passionately working toward a single goal: caring for people's well-being in the most efficient way possible.
Driven by a clear brand image and an exceptional customer experience, Frizzant has achieved exponential growth in recent years, guiding the studio to expand its reach and open a second location.
This is just the beginning of Frizzant's wonderful journey!