Why we’re going to the HFA Show 2025 - and you should too

The Health and Fitness Association - A new era of global wellness

The fitness industry is evolving faster than ever, and bsport is not waiting around. That’s why our team members will be heading to the HFA show in Las Vegas this March 12th-14th among some of the biggest names in the wellness industry at the Mandalay Bay Resort, to see for ourselves how bsport excels in this space. The HFA Show is back again this year to host one of the United States’ — and world’s — largest conferences and trade shows in the health and fitness industry. As bsport continues to expand its presence and services into the US and North America, attendance at HFA signifies an opportunity to connect with industry leaders and gain valuable insights.

You may have heard of this event in the past as IHRSA, now rebranded with new energy as the HFA. The trade show is a hub for connecting industry professionals, educational speakers, and fitness enthusiasts from around the globe over an opening conference day followed by two full days of trade-show exhibitors from the hottest suppliers and businesses.

With our commitment to driving innovation, our team at bsport can’t wait to discover the latest breakthroughs in the fitness space at the show this year. Want to see why? Read on to see what we hope to gain out of this year’s HFA show, and how this event is yet another step in our journey to empowering fitness businesses everywhere.

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Why you should be at the HFA Show 2025

Keeping a close pulse on the US Fitness market

It’s no secret that many changes in the world of fitness in recent years have been influenced by the United States in response to what changing consumer expectations are. This is due to a large industry with high consumer demand, and competitive landscape where emerging brands are constantly vying for a top spot to be the newest go-to product. Some of the world’s most well-known boutique fitness brands such as Barry’s or SoulCycle started in the US, and are a testament to the influence of the growing wellness industry and power of cultural influence. 

For bsport, being in this space where big brands, powerful industry players, and emerging start-ups showcase new innovations proves vital. As a company that merges the tech industry with boutique fitness & health industry, we continue to strive to be at the forefront of how these industries will continue to grow in parallel, and how our software solutions can continuously stay ahead of the curve. 

Maintaining a check on the pulse on the US market ensures our product remains aligned with the future of boutique fitness. Given that the US is often a testing ground for innovations that spark global shifts, being in the midst of it in Vegas at the HFA show is the best place to truly understand where the industry is headed firsthand.

Discover the latest trends driving the industry forward

The HFA show will be a hub for everything that’s new and trending in the fitness industry with a multitude of exhibitors bringing the best of cutting-edge innovations and products to the trade show floor.  From state-of-the-art equipment to groundbreaking gym solutions we’ve never seen before, we’re excited to explore all the physical and digital technologies transforming the sector. Something that offers a glimpse into the future of fitness that we’re eager to try: getting a body scan from Evolt or understanding the cold power of cryotherapy by Cryo Innovations. 

Attendees can expect to encounter a plethora of exhibitors and brands to navigate. There’s nothing better than experiencing what’s new on the market than getting first-hand experience on the trade show floor. Directly test out equipment, try health foods and drinks, and interact with individuals from the top brands and businesses in the fitness and wellness space. Attending the trade show will allow visitors to be exposed to everything that’s up-and-coming, all in one place. This proves to be extremely valuable when getting an idea for where the industry is headed, especially when it is in its physical form.

Get inspired and learn from the best

The HFA show is not only a place to check out new businesses and network, it’s the opportunity to learn from some of the brightest minds in the industry, and gain business insights you can’t find anywhere else. 

With talks from the likes of Alex Rodriguez, CEO of A-Rod Corp and superstar athlete, Shama Hyder from Zen media speaking about Zen and the art of AI, and Dr. Paul Bedford from the Retention Guru sharing his knowledge, these conversations are sure to spark inspiration and offer new perspectives from experts in the field. Admission to the HFA show offers companies and individuals exclusive access into the minds of professionals who have and continue to ignite the fitness industry, propelling it forward with every action.

The HFA show is unique in that the conference is also structured in the format of 8 tracks that help guide your experience. Whether it be elevating your studio, connecting with consumers, or how to best build and lead your team, HFA has already curated tracks that will help you get the most out of the event.

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‍One week away… what are you waiting for?

bsport has recently raised €30 million in Series B as the biggest investment in the sector in France & Spain this year, positioning itself as a top player in FitTech and software platform more and more boutique studios are choosing to run their business. Attending the HFA Show 2025 marks a unique opportunity to be in the space of top industry professionals paving the way for the future of health and wellness, including companies in tech and innovation such as bsport. Have you purchased your tickets yet? You can find tickets on the HFA website here. 

Be on the lookout for one of our bsport team members, we’d love to see how we can collaborate!