(q)ee: 19 years of teaching, with management that keeps evolving

About (q)ee

(q)ee runs yoga and Pilates studios in Paris and has been teaching for 19 years. Its classes are built to benefit the body over the long term, in spaces where members feel at ease. Teaching quality and lasting progress for members have been the priorities from the start. Today, (q)ee uses bsport to manage bookings, track member habits, and support its marketing and retention.

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Teaching quality: a priority that hasn’t changed

At (q)ee, everything starts with teaching. Classes are designed to benefit the body over the long term. Members come for a specific experience, and the studio has protected it for almost two decades.

“When you come to (q)ee, you come to practise, feel good and make lasting progress.”

Those high standards come with a hidden cost. To keep every class at its best, the team needs to spend its time and energy on coaches and members, not on admin.

Switching to bsport to understand members better

After years in business, (q)ee felt it was time to change management platforms. Two things drove the choice of bsport: a more modern platform, and the ability to see how clients book and buy.

In practice, the team can see what members book, how often, and which plans they choose. These insights feed two key areas:

• Marketing: knowing who to talk to and with what message, instead of sending the same communication to everyone
• Retention: spotting the habits that work and coming up with new ways to keep members engaged

“What we appreciate about bsport is being able to see how our clients book and buy. It’s a real asset for our marketing and our day-to-day.”

All this information sits in bsport’s performance dashboards, so the team spends less time hunting for numbers and more time deciding what to do with them.

A bsport team that moves at the studio’s pace

Running a studio for 19 years doesn’t mean everything is figured out. For (q)ee, every week brings a new challenge or a new question. The studio needs a partner that can keep up.

“The bsport teams are very responsive. Whenever I have a new idea, a new wish or a new question, they try to come up with a tailored solution.”

That relationship makes a difference every day. With responsive, human support, the (q)ee team can test ideas right away and stays in control of its decisions.

Opening a second studio: (q)ee’s advice

(q)ee knows what it takes to go from one studio to several. For owners preparing a second location, the advice comes down to three points:

1. Don’t rush. Take time to stabilise your first studio before launching the next one.
2. Know what works. Be clear on what works, what doesn’t and what you want to keep.
3. Plan ahead. More studios also means more challenges: teams, schedules, communication and a consistent member experience.

That’s exactly where centralised multi-location management helps you keep a clear view of each site without losing what makes your studio unique.

Understand your members to keep them longer

(q)ee’s story shows that a studio can last when it holds on to its standards and knows its members well. The right insights lead to better marketing decisions and loyalty that lasts.

Want to see how your members book and buy? Discover bsport’s performance dashboards. Explore the dashboards.