Opening a studio is an exciting, demanding, and deeply personal adventure. But turning a great idea into a concrete project requires one essential step—too often underestimated: knowing how to tell your story.
Many aspiring entrepreneurs have a clear vision in mind but struggle to express it in a clear, impactful, and professional way. As a result, even the most solid and relevant projects often fail to convince key stakeholders—whether investors, landlords, partners, or future clients.
You may have found yourself in this situation: needing to present your concept in just a few minutes to someone who could take your project to the next level—and realising your message didn’t have the impact you hoped for. Was it too vague? Too dense? Not engaging enough? That moment can make all the difference.
This guide is here to help you avoid that pitfall. It offers a clear method, practical tools, and concrete examples to turn your pitch into a true lever for action.
By reading it, you’ll understand why pitching is much more than a communication exercise: it’s a strategic tool to build credibility and move your project forward. You’ll learn how to adapt your message to your audience, to the maturity level of your studio, and to the context in which you’re speaking. You’ll discover how to create a pitch that is clear, convincing, and authentic—one that reflects your personality while inspiring interest and trust.
We’ll also break down the key elements of a strong, structured, and effective pitch deck, which serves as the visual support to your pitch. Finally, we’ll explore how to test, refine, and master your pitch so that each presentation becomes more impactful and credible.
Why is it essential to know how to pitch your project?
To pitch is to transmit a vision, to spark desire, to create a connection. You’re not just selling a service or a place—you’re selling an intention, an experience, a place to belong.
A well-crafted pitch allows you to:
- Clarify your own vision: putting words to your project helps you prioritise and make decisions;
- Convince stakeholders: investors, local authorities, business partners or co-founders all need a solid message to place their trust in you;
- Create emotional connection: pitching isn’t a technical demo, it’s a tool for human connection;
- Stand out in a crowded market: good storytelling clearly positions your project among similar offerings;
- Gain confidence: a well-delivered pitch conveys professionalism and maturity—even in early stages.
Adapting your message: format, audience, timing
A good pitch is never one-size-fits-all. It evolves depending on:
- The audience: investor, banker, partner, landlord, or potential client—each has different priorities;
- The stage of your project: early concept, pre-location, or post-launch—each phase brings new expectations;
- The format: a one-minute spoken pitch is not the same as a PDF file or a projected deck;
- The available time: be ready to pitch in 30 seconds (hook), 3 minutes (short structure), 7 minutes (full version), and in writing.
To be effective, your pitch must always:
- Grab attention in the first seconds
- Follow a clear, logical progression
- End with a strong, memorable closing line
- Combine emotion and logic
The structure of a powerful pitch
Build a smooth and convincing pitch by following a six-step logical flow, each one addressing a need for clarity or engagement from your listener.
1. The problem
Start by showing that your project solves a real problem, grounded in a concrete reality.
- Identify a gap or frustration in your target audience’s daily life;
- Show that this issue is widespread and not adequately addressed by current solutions;
- Be specific—a good problem is precise, not vague.
Example: “In my town, like in many rural areas, access to practices like yoga or Pilates is nearly nonexistent. The nearest studio is a 45-minute drive away, making regular practice impossible for many. Yet the demand is real: people are looking for ways to reconnect with their bodies, relieve pain, or simply take time for themselves—without having to drive an hour.”
2. The vision
Next, share the why behind your project—your mission, your driving force.
- Explain why this project matters to you, personally or professionally;
- Avoid vague or overly marketing language;
- Clearly articulate a vision of change that inspires.
Example: “I truly believe everyone should have access to wellness practices, no matter where they live. Movement, breath, and body awareness shouldn’t be urban luxuries—they should be a right. My goal is to restore that connection in my community by offering a local space for health and renewal, without compromising on quality.”
3. The solution
Now describe your studio. Not just a list of services, but a concrete answer to the problem.
- What is the concept of your studio? What kind of atmosphere, teaching approach?
- What sets you apart?
- What specific needs are you addressing?
Example: “I will open a yoga and Pilates studio in the centre of the town, with a programme designed around the real needs of local residents: gentle strength classes, mobility and posture workshops, wellness and breathwork cycles—all in a warm, inclusive, and accessible environment. Class sizes will be small for personalised guidance, and we’ll include special formats for seniors, sedentary individuals, and people returning to movement.”
4. The business model
Make your project financially credible. You don’t need a full business plan—but show you’ve thought about viability.
- What is your revenue model? (subscriptions, drop-in classes, workshops…)
- What are your prices, and why this positioning?
- What’s the balance between fixed costs and projected income?
Example: “The studio will operate on a hybrid model: monthly subscriptions to promote consistency, and single-class passes for flexibility. Occasional workshops will cover specific themes (sleep, prenatal, chronic pain). With just 60 monthly members, we hit the break-even point, with a maximum of 12 students per class. We’re also developing partnerships for subsidies and will offer classes through local healthcare centres.”
5. The roadmap
Show that your project is progressing—even if not yet launched.
- Where are you in the process? (location, funding, renovations, hiring…)
- What are the next steps?
- What are your current needs?
Example: “We’ve identified a location and are finalising the lease. At the same time, we’re launching a pre-registration and awareness campaign to validate and quantify demand. Light renovations will begin in September, with an opening scheduled for November. We’re now seeking additional funding to buy professional equipment and are looking to recruit one or two specialists to strengthen the team.”
6. The conclusion
Never end on a weak note. Close with power and clarity.
- Summarise your mission or promise in one inspiring sentence;
- Propose next steps (meeting, contact, call to action);
- Leave a strong impression aligned with your project’s energy.
Example: “This project is more than just a yoga or Pilates studio: it’s a real answer to a need for proximity, health, and connection in a region often overlooked by wellness services. Today, I’m ready to take action. I have a clear vision, real demand, and a structured project.
All I need now are the right partners to help me bring it to life.
If this speaks to you—if you want to be part of creating a space that truly changes lives—I’d love to talk.”
Building a professional pitch deck
The pitch deck is the visual support to your speech. It must reflect the same clarity, coherence, and quality as your project. Neither too dense nor too superficial—a great deck is readable, structured, and visually polished.
Key slides to include
- Slide 1: Introduction — Project name, clear tagline, logo (if available)
- Slide 2: The problem — The issue you're addressing, with stats or quotes
- Slide 3: The solution / concept — What you’re offering
- Slide 4: Value proposition — What makes you different
- Slide 5: Target audience — Ideal customer: age, needs, habits
- Slide 6: Business model — Revenue sources, pricing, projections
- Slide 7: Go-to-market / acquisition strategy — How you'll get your first clients
- Slide 8: Roadmap / timeline — What’s done, what’s next
- Slide 9: Team — About you and your strengths
- Slide 10: Call to action / What you’re looking for — Location, partner, funding…
Design tips
- Use a pro tool like Canva, Pitch, or Beautiful.ai for clean, polished results
- One slide = one idea
- Favour visuals or simple diagrams over long text blocks
- Mind contrasts, fonts, and alignment
- Stick to 10–12 slides max
Test, adjust, evolve
Your pitch is not set in stone. It evolves with you, your project, and feedback. To improve:
- Practice out loud in front of different profiles (friends, pros, potential clients)
- Notice what resonates (the hook? the vision? a phrase?)
- Track recurring objections so you can anticipate them
- Continuously tweak your pitch based on real-world reactions
A great pitch is alive, refined, tested, embodied.
Give your project the voice it deserves
Pitching your project isn’t just about knowing how to speak — it’s about being able to share a vision, engage your audience, and give your idea a real chance to come to life. A strong pitch can turn an intuition into action, a dream into a project, and a meeting into an opportunity.
This guide was designed to support you through this demanding but essential process. By following the suggested steps and taking the time to clearly articulate your mission, your offer, and your added value, you’ll gain clarity, impact, and confidence.
Whether you’re just getting started or already on your way to opening your studio, this work of structuring and putting your ideas into words is a powerful key. Not only to convince others — but to strengthen your own confidence in the foundations of your project.
So, speak up. Tell your story with honesty, conviction, and precision. Because no one can do it better than you.
And because running a studio should never stand in the way of your passion, bsport supports you every step of the way — with a platform designed to save you time, streamline your tasks, and grow your business.
A powerful tool. A dedicated team. A growth you control.
Book your personalised demo today.
