From Meta Ads to sign-ups: How to fill your classes in 2026
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You’re paying for likes. You were hoping for sign-ups.
€300 spent on Meta, dozens of likes, a handful of forms filled in. And your schedule? One trial class booked, no new memberships.
The problem isn’t Meta. It’s everything around the ad: a boosted post instead of a real campaign, a visual that talks about your equipment instead of what the prospect needs, a click that lands on your homepage, a follow-up call that comes three days too late. At every step, you lose future members.
Studios that fill their classes with Meta don’t spend more. They treat their ads as a chain, from the first scroll all the way to the membership.
In 30 minutes, Mathias Allagnat (Fitness Boost, 500+ clubs supported) shows you how to rebuild that chain and what to fix first, so every euro you spend turns into a booking.
Who is it for
Studio owners who have tried Meta ads without seeing their classes fill up, or who want to get started without burning through their budget. No digital marketing expertise needed.
A good ad creates the first contact. Follow-up turns that contact into a member.
A prospect who fills in your form isn’t a member yet. Without a clear page, a quick call back and follow-ups, their interest fades within hours. Inspired by Fitness Boost’s approach to supporting studios.
- Secure your account before spending
The right habits to stay in control of your page, ad account and data, and how to spot the fake Meta messages that get studio accounts hacked every week.
- Create ads that work after Andromeda
Why your creative has become your best targeting, and how to produce authentic videos that speak to your prospects’ needs rather than about your studio.
- Turn the click into a trial class
What a dedicated landing page needs: a single action, the same promise as the ad, proof, and a form built for mobile.
- Track the right numbers
The metrics that show where you’re losing prospects, and how to measure everything against one indicator: cost per new member.
Hosted by
Mathias leads Fitness Boost, the agency specialised in online acquisition for clubs and studios. Since 2020, he has helped more than 500 clubs grow their business, and built Boost with his team, an all-in-one CRM that helps clubs convert more prospects.
At bsport for almost 4 years, Clémence leads the French Account Management team and helps studios grow every day. She will host the session.
Key things to know