Turn member data into stronger retention
.svg)
.svg)
.png)
.svg)
Your studio collects clues about its members every day. They’re in the classes people book, the sessions they attend, and the cancellations and no-shows that interrupt their routines.
But would you notice if a regular member started coming less often? And would you know when to reach out?
In this practical session, Michael Theodore will show you how to spot early signs of disengagement in the data you already have, understand what those changes might mean, and take simple steps to help members keep coming back.
Who this is for
Fitness studio owners and operators who want to understand their members better and strengthen retention, without needing to become data experts.
A change in routine can tell you something before a cancellation does.
A member who stops booking their usual class or begins missing sessions may need support before they decide to leave. Inspired by Scalr’s discussion of gym habits and attendance patterns.
- Which changes in member behavior are worth noticing
How patterns in bookings, attendance, cancellations, and no-shows can help you recognize when someone may be drifting away. - What to look at in the data you already collect
Where to start if you want a clearer picture of how members use your studio, without getting lost in numbers. - When a member might need a check-in
How to use changes in routine as a prompt for a timely, thoughtful conversation. - How to turn insight into action
Simple ways to make your communication more personal and help members stay engaged.
Hosted by
Michael Theodore is Co-Founder of Scalr, a behavioral analytics platform that helps fitness businesses understand member behavior and identify retention risks earlier. With ten years of experience scaling sales teams, he now focuses on helping fitness operators turn the data they already collect into timely, practical action.
.png)
Kirsty McKenzie is the Senior Content Manager at bsport. With a background in journalism and communications strategy, she’ll guide the session and pull out practical takeaways for studio operators.