The Oak House Studio & Therapies: Building a place people genuinely want to come back to

About The Oak House

The Oak House is not just a studio. It is a place people come to slow down, reset, and feel better.Tucked away in Hatfield Park in the Hertfordshire countryside, it brings together reformer and mat Pilates, yoga, barre, meditation, therapies, and treatments under one roof. Everything is designed to support a more complete sense of wellbeing.

Led by Keeley’s own health journey, she and Graham set out to create something more meaningful, a space where people could feel supported, cared for, and well.From the beginning, the goal was simple. Create a place where people feel comfortable, known, and looked after.

Today, The Oak House has grown into a close-knit community. Members are not just names on a list. They are people the team knows, understands, and genuinely cares about.

As Keeley shares:“People feel like they’re part of the community… they feel safe, cared for, and looked after.”

When the system started getting in the way

As The Oak House grew, the cracks in their previous system became harder to ignore.The platform felt fragmented, with everything spread across different places. Simple tasks took longer than they should, and the team often had to piece things together manually.

“We were with Mindbody, and we found it too fragmented, with everything in separate places. Support was also lacking, we often felt like we had to figure things out on our own… There was always that feeling that they were only there for the customer to pay.”

At a time when they were still learning and building the business, they needed a system and a partner they could rely on. That is when they decided to make the switch.

Making the switch, with the right support

Switching platforms is never an easy decision, especially when memberships, payments, and customer data are involved.

But for The Oak House, the move to bsport felt supported from the start.

Even when challenges came up during the migration, the bsport team stepped in to help, including manual work behind the scenes to make sure everything was set up properly.

“We were really looked after… it was reassuring to know we were moving to a platform that had our backs.”

Keeley, who had experience with system migrations in her previous career, added:

“Having done a lot of system migrations… this one (bsport) was actually quite painless.”

The transition was smooth, with minimal disruption to members and day-to-day operations.

The bsport difference — a partnership, not just a provider

One of the biggest changes for The Oak House was the relationship.

With bsport, support feels accessible, consistent, and human. The team knows who to speak to and gets answers quickly.

“Working with Natalie, our account manager, has been brilliant. Having someone readily available straight away means we know we’re going to get an answer quickly. There’s also a real sense of collaboration. We’re involved in feedback, testing, and shaping what comes next. It always feels like the system is being worked on, and that we’re part of that.”

Everything in one place, finally

bsport brought clarity to what was previously fragmented.The team can now manage bookings, payments, and operations in one place, without jumping between systems or second-guessing where things are.

“On a day-to-day basis, it just makes things really simple for the whole team. This simplicity matters, especially in a business with so many moving parts, from classes and memberships to therapists, events, and retreats.”

Tools that support how the studio actually runs

With a growing team of instructors, The Oak House needed a system that works for everyone, not just management.

“With bsport, teachers can see who’s in the class and tailor it to the people in the room. The teacher substitution feature also makes things much easier, you can see which classes still need covering and find substitutes easily.”

New staff can get up to speed quickly, without relying on constant training.“If people have questions, they can just watch a video… you don’t always have to teach everything yourself.”

A member app that sets them apart

With their previous provider, The Oak house was just one studio of many who got lost in a crowded marketplace.

“You’re on the Mindbody marketplace with everybody else. The bsport member app has been one of the biggest differences. From a member perspective, it’s much easier to navigate, see what they’ve booked, and change or cancel their bookings. From our perspective, the app helps us retain members within our own brand and avoid competing with other studios in a marketplace.”

The outcome

With the right system in place, The Oak House can focus on what matters most.The team spends less time dealing with admin and more time with their members. Teachers deliver more personalized classes. The whole experience feels smoother, both for staff and for customers.Behind the scenes, everything works as it should. In the studio, that translates into something more meaningful.

A place where people feel known.A place where they feel comfortable.A place they want to come back to.And that is exactly what Keeley and Graham set out to build.

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