How to run your studio with bsport

bsport handles the operating side of a boutique studio in one place: bookings on your website and in your own app, the class timetable, memberships and passes, marketing, reporting, staff schedules and pay, and the controls for marketplace bookings. This guide covers each part and what it changes in a normal week.

Plenty of studios run on a booking widget, a spreadsheet for payroll and an email tool that knows nothing about attendance. That costs admin hours, and it also means decisions get made on half the picture.

Booking on your website and in your own app

Members book in two places, and both are built for the shortest path to a booked spot.

The booking widget sits inside your own website, so members never get bounced to a generic portal with someone else's branding. The branded member app carries your logo and colors, gets members from open to booked in three taps, and lets them browse the schedule before they create an account. Members pay with Apple Pay or a stored card, manage their own membership, and get push notifications for reminders and offers.

Bookings sync in real time across the website, the app and any marketplace you're connected to, so the same spot never gets sold twice. If someone cancels, the waitlist reallocates the place automatically.

Every extra tap at checkout loses people who had already decided to come.

Class scheduling built around real demand

Your timetable is the first thing that decides whether someone tries your studio at all.

bsport research in the Fitness Studio Playbook, based on 550 members across the UK, France, Germany and the US, found that inconvenient class times are the most common barrier to growth.

Most schedules are built on instinct and then left alone. bsport gives you the data instead: which slots fill and which sit half empty, what time members actually book, how attendance moves week to week, and where demand is building. From that, you get scheduling recommendations on where to add a class, move a slot, or rethink one that isn't working.

Group classes, workshops, appointments, 1:1 sessions and livestreams all sit on the same calendar. You set the recurring schedule once and handle one-off changes in seconds.

Memberships that match how people actually buy

One studio needs unlimited monthly plans. Another sells 10-class packs to people who train twice a week. Most need both.

bsport supports weekly, monthly and annual memberships, limited and unlimited plans, and credit-based passes for drop-ins or specific class packs. You set the commitment terms, the cancellation policy and the access rules for each one.

Members join, renew, upgrade or switch plans themselves, online or in the app, which takes those requests out of your inbox. Credits and passes work across everything you sell, so a member can spend them on a group class, a workshop, a 1:1 session or an appointment. For multi-location operators, one membership can work across studios with clear data separation where you need it.

Marketing that reacts to what members do

Good studio marketing comes down to who gets a message and when.

bsport builds audience segments from real member behavior, including churn risk and how likely someone is to convert. Journeys then runs the sequence for you: a trial ending, a missed session or a milestone reached triggers the next message. You can start with an email, follow up with a push notification and nudge by SMS, all in one sequence you set up once.

The AI email builder handles the writing and design if you'd rather not start from a blank page, and recommends the incentive each segment is most likely to respond to. Campaign reporting shows which messages actually brought people back into class.

Dashboards instead of spreadsheet work

Most studio owners know their revenue number. Fewer can say which class times are quietly losing money, or which membership type produces members who stay.

The performance dashboards track revenue, recurring revenue, bookings, attendance, no-shows, booking sources, retention and churn, plus where members drop off on the way from trial to regular. They load ready-built, so there's nothing to export.

You can also chat with your dashboards. Ask which class times lost money last month, or how your 10-class packs compare to your monthly plans on retention, and the answer comes back in plain language. No export, and no pivot table. Members at risk of leaving get flagged as the data changes, so you see them while there's still time to act. When you want the full dataset, you get secure access to it and can plug it into your own reporting tools.

Staff schedules and pay from real class data

Instructor pay is where a lot of studios still lose an evening every month.

bsport tracks every class, every swap and every payout, so the payroll period closes with the numbers already in place. Pay can follow whatever model you use, per class, per head, a fixed rate, or a mix across your team. Substitutions get recorded against whoever actually taught, so nobody gets paid for a class they handed over.

Instructors see their own schedule, their substitutions and their pay details in their app, which cuts most of the back and forth. If you run more than one location, payouts work across currencies.

Smartfill for the quiet classes

A class at 60% capacity still costs you a full instructor fee and a full room.

Smartfill invites the right members to classes with spare spots, based on rules you set, so unsold capacity turns into bookings without you writing a single message. It works on the members most likely to say yes to that class at that time, rather than mailing your whole list.

Marketplace bookings on your terms

ClassPass, Wellhub, Urban Sports Club, Wellpass and myClubs put your studio in front of people who would never have found you. They also pay less per head than your own members do, and they can fill your best slots.

Spot Capping lets you decide how many places in each session go to marketplace partners. You can also control when those spots open, so a class opens to marketplace bookers two days out and your regulars get first choice. Reporting shows the revenue and the cost behind each class by booking source, which means you can see what a marketplace-heavy class is really worth and set instructor pay against real numbers rather than headcount.

The API for everything else

If you run tools bsport doesn't integrate with directly, the bsport API lets your developer connect them, whether that's your own website build, an internal reporting setup or a piece of hardware in the studio.

What to look at first

If you're comparing platforms, two questions separate them quickly.

The first is what the system tells you about demand. Any platform can take a booking. Far fewer can show you which slots fill, when members actually book, and where demand is building, which is what you need to build a timetable people can attend.

The second is how much of your week you get back. Add up the hours that currently go on payroll, chasing renewals, filling quiet classes and rebuilding the same report in a spreadsheet. That total is what you're really choosing between.

Most studios come to bsport with four or five tools already in place. Active memberships, member history and payment details get migrated across before you switch over, so nobody loses their pass and no member has to set up an account again.