Why The New Me chose bsport to drive its international expansion

In the wellness industry — and even more so in Pilates Reformer — every detail counts in delivering a flawless client experience. But smooth, optimised management is just as essential for ensuring that both the team and members can enjoy the studio experience in complete peace of mind every day.

The New Me, a premium-positioned Pilates Reformer franchise, already a leader in France and now ready to conquer the international market, was looking for a tool capable of centralising its operations, optimising the client journey, and supporting its growth.

After reviewing several solutions, they chose bsport. Here’s why.

Tailored support & stress-free migration

Switching software can seem complex, especially when you already operate over 35 studios and manage more than 110,000 members. Yet with bsport, every step — from the first call to daily support, including the migration process — is designed to be highly personalised and stress-free.

How? By assigning a dedicated Account Manager — Clémence — who knows the studio, its challenges, and its goals inside out, ensuring regular follow-up so the transition is as smooth as possible.

And thanks to a specialised migration team that knows the process perfectly, working daily to make what can be a stressful time for studios as seamless as possible. They meet with clients to explain how everything will work and adapt to each studio’s schedule.

If you’re wondering how such a transition could work for you, you can book a call with a member of our team to discover our step-by-step process.

Clear & efficient franchise management

The New Me is not limited to a single location. With multiple studios to oversee, franchise management becomes a strategic challenge. This means several managers, each with their own teams and members, speaking different languages — all while maintaining consistent operations and brand identity.

To achieve this, you need software that is powerful, stable, and designed for the specific needs of franchise networks.

With bsport, The New Me can now:

This 360° vision allows them to make informed strategic decisions while keeping the flexibility each studio needs.

If you manage multiple sites, we can show you how to efficiently run your network during a demo of our tool.

A booking journey that turns visitors into loyal clients

The client experience starts well before a member walks through the studio door — and The New Me knows it. In today’s digital-first world, a studio must offer a smooth experience that stays true to its brand, converting prospects faster and extending the experience beyond the studio walls.

With bsport, The New Me has implemented a fully customisable booking journey:

• Seamless integration on their website;
• Booking in just a few clicks from a smartphone via the app;
• A branded interface matching the studio’s colors and style, reinforcing brand identity.

This kind of tailored, easy-to-implement setup is available for all our clients.

Engage & retain: the power of integrated marketing

Growth is essential in the wellness industry, but maintaining a strong relationship with members is equally important. Your clients invest time and money in your studio and appreciate feeling valued.

Thanks to their migration to bsport, The New Me now uses a fully integrated 360° marketing suite that connects client behavior to tailored communication and retention campaigns. This allows the studio to keep relationships highly personalised while saving time to focus on developing new classes, partnerships, events, workshops, or retreats — all areas where they excel.

To fuel their growth, The New Me now leverages bsport’s complete marketing suite:

• Targeted email campaigns to retain and re-engage clients;
• Advanced segmentation to deliver the right message to the right audience;
• Detailed performance tracking to measure the impact of every action.

The big advantage? Everything is centralised in one platform — eliminating the need for multiple tools and saving valuable time daily. See how you could benefit from this Marketing Suite by booking a call with our team here.

Growth features that turn clients into ambassadors

Beyond management and marketing, The New Me also benefits from features that encourage organic growth:

• Referral Program: existing members can invite friends and earn rewards;
• Bring a Guest: members can bring a friend to a class, encouraging studio discovery and new client acquisition.

These tools turn current members into true ambassadors while strengthening the sense of community.

With bsport, The New Me found far more than just software:

• An agile, scalable tech partner;
• A complete tool covering management, marketing, franchise operations, and community growth;
• A committed, responsive support team.

You too can simplify your management and accelerate your growth. Contact us to book a personalized demo and discover what bsport can do for your studio or network.