Aminea: How a clear vision created a new boutique retreat in Reutlingen

About Aminea

Aminea is a newly opened boutique studio for mat Pilates, Reformer Pilates, and yoga in the heart of Reutlingen. Founded in January, the studio offers a unique experience with its calm, spa-like atmosphere, in a region where similar concepts were previously rare. It’s a place to arrive, breathe, and reconnect with your body.

A space designed to feel different

The idea for Aminea came from Geraldine’s desire to create a space that goes beyond a traditional workout studio.

“I wanted to create a place that feels like a retreat, somewhere you can take a break from everyday life.”

Instead of performance pressure and classic fitness aesthetics, Aminea focuses on how people feel. The studio is designed to bring calm, clear the mind, and give members the feeling of escaping their daily routine, even if just for a moment.

This vision is reflected in the design: natural colours, light tones, wood elements, and carefully selected details create a warm, शांत, spa-like atmosphere.

“As soon as you walk in, you feel like you’re somewhere else. That was exactly the idea.”

Why bsport was part of the decision from the start

A reliable system for a confident launch

From the beginning, Geraldine knew that choosing the right software would be key to a successful launch. She needed a system that was reliable, easy to use, and intuitive for both her and her members.

“I’m currently doing everything on my own. If the software didn’t work, I’d be stuck. With bsport, I could rely on everything running smoothly and focus on everything else.”

With bsport, bookings, classes, and payments are managed centrally and run seamlessly in the background, allowing her to focus on building her studio and community.

Building a community before opening

Even before opening, Geraldine added a pre-registration form to her website. Alongside Instagram, flyers, and word-of-mouth, this allowed interested clients to sign up early, helping Aminea build its first community before opening day.

Easy setup with tutorials and reliable support

Since Geraldine prepared the studio alongside her full-time job, the video tutorials were especially valuable. They allowed her to set up the platform step by step and use her time efficiently.

Whenever questions came up, she also received quick, solution-oriented support, giving her extra confidence in her day-to-day operations.

A digital experience that matches the brand

Another key factor was the branded app, fully customised to match the studio’s identity.

It creates a professional first impression and gives members a clear, familiar space to manage bookings, classes, and their studio experience.

“bsport was my favourite from the start, especially because of the branded app. Everything is clear in one place, there’s no redirection to a marketplace, and it’s easy for clients.”

A strong start with a clear vision

Today, Aminea continues to grow step by step. Its first loyal members already attend several times a week, the schedule is constantly being refined, and the community is growing organically.

For Geraldine, one thing is clear: long-term success doesn’t come from copying trends, but from building a strong identity that fits both the market and your own vision.

Aminea shows how important a clear vision, a thoughtful concept, and a reliable system are, especially in the early stages of opening a studio.

And you? What if your idea became the next leading studio?