From idea to opening: one year to launch a Reformer Pilates studio

Offering an accessible and inclusive Reformer Pilates experience in Toulouse

Cécile and Laetitia are childhood friends who share a passion for well-being. Cécile founded her own business specializing in lymphatic drainage, while Laetitia is a trained fitness coach. Together, they discovered the Reformer and instantly fell in love with it.

Noticing a lack of accessible options for this activity in the outskirts of Toulouse, they decided to create their own space: Reflect Studio.

Launched in January 2025, Reflect Studio has already brought together more than 1,000 members around a modern and caring approach to wellness.

"Surrounding yourself with the right people is essential.You can't do everything on your own, especially at the beginning."

Reflect Studio: a strong identity and a clear positioning

From the very beginning of the project, Cécile and Laetitia paid special attention to creating a unique, recognizable, and inclusive universe. The name Reflect is the perfect embodiment of this vision.It brings together several dimensions that define their project:

• “REF” stands for Reformer, a nod to their practice;
• the word “Reflect” evokes the mirrors that adorn their studio, but also invites inner reflection, which is central to their holistic vision of Pilates;
• finally, the use of an English word gives the brand an international flair.

To visually convey this vision, they turned to a graphic designer friend with whom they co-created a strong identity: a logo with fine, rounded lines to add warmth, a soft and contemporary color palette, and elegant, minimalist typefaces to reinforce the image of a premium service.

From day one, management that lives up to their vision

A centralised, smooth, and supported launch

A tool for a tailor-made launch

When starting a studio, every detail matters. You need to test, adjust, and then structure. Thanks to bsport, Cécile and Laetitia were able to easily create their class schedules, build their timetable, and adapt their offerings based on customer feedback. This flexibility was invaluable for laying the foundation of an optimal operation.

Having the right support from day one

From the very beginning, Cécile and Laetitia benefited from personalized support with a dedicated French account manager. Thanks to this tailored guidance, they were able to set up the platform according to their needs while quickly gaining autonomy. Today, they use bsport confidently on a daily basis, knowing they can always rely on our team’s responsiveness whenever needed.

"We needed a simple, all-in-one tool to centralize everything: scheduling, bookings, payments, customer relationships...bsport checked all the boxes."

A premium experience from day one for their members

A simple member experience

Drawing on their experience as clients at several studios, Cécile and Laetitia knew exactly what they expected from a practical tool. Naturally, they chose bsport—the platform they had preferred as members. Booking a class takes just a few clicks, payment is integrated, and the dedicated app makes it easy for everyone to track their practice.

The Marketing Suite to grow

To continue growing their studio, Cécile and Laetitia rely on a comprehensive and intuitive marketing suite. They were able to take advantage of it from the pre-opening phase, running an effective pre-sale campaign. Since then, they have been using many available tools: email and SMS campaigns, push notifications, gift cards, and promotional codes—each serving as a lever to retain their community and attract new members.

What’s next?

Reflect Studio’s main ambition is to continue stabilizing and providing the best possible experience to their members by making Pilates accessible to everyone in the Toulouse suburbs. In the coming months, Cécile and Laetitia will focus on marketing as well as developing their range of additional products. For example, their first non-slip socks, launched a few weeks ago, are already available through their online shop integrated with bsport.

The goal is to firmly establish the Reflect Studio brand in the Toulouse area, then expand across France—and eventually, why not, internationally?

No matter what, our team and our software will remain by their side to support their ambitions and help them fully live their passion.

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Looking for the perfect partner to launch your studio like the best? Get started now with bsport!