About The Pole Lounge
The Pole Lounge is a studio based in Magdeburg with three locations dedicated to pole dance, aerial arts, and movement practices that strengthen both the body and confidence. It was founded by Shardelle, driven by a clear vision: to create a safe space where everyone can express themselves freely, regardless of age or experience.
The Pole Lounge stands for empowerment, a strong sense of community, and high-quality teaching that supports personal growth. In a short time, it has grown into a vibrant network that helps people build confidence and thrive.
Challenges before bsport
With three locations and a rapidly growing team, managing operations at The Pole Lounge became increasingly complex. With their previous software, many processes were still handled manually — especially customer communication, which was very limited.
Limited email tools & manual workflows
Newsletters and emails were a key way to stay connected with the community, but sending them was time-consuming and design options were very limited. Without engaging, personalised templates — for both new and existing members — valuable opportunities for retention and repeat bookings were missed.
“With multiple studios, I simply can’t afford manual processes. bsport promised a lot, and truly delivered.”
A smooth transition to bsport
The switch to bsport was carefully planned and closely supported. Even before the official launch, Shardelle had access to the platform to explore its features and prepare internally for the transition.
“I was able to access the system in advance and set everything up. That was great, I could prepare my members and explain everything to them. The transition went really smoothly.”
Support from the account manager played a key role. Whenever questions came up, help was always available, fast, solution-oriented, and hands-on.
“I asked questions every day. And I always got answers, sometimes even with videos showing me step by step what to do.”
How bsport supports them today
Automated communication
One of the biggest highlights for The Pole Lounge is automated emails. For trial classes in particular, targeted messages are sent automatically: new clients receive a personalised email beforehand with details about the class, the atmosphere, and a glimpse into the studio. After the session, a follow-up email is sent immediately with clear next steps.
Community engagement through newsletters
They also keep their existing community engaged through regular newsletters, sharing updates on new classes, events, and guest instructors. Ready-to-use templates make it easy to create on-brand communications quickly, saving time while strengthening recognition and loyalty.
Branded app & instructor workflow
The customised app is not only a highlight for clients, but also a powerful tool for the team. Instructors can check in and out, manage their classes, and view participant lists directly from the app, without needing additional tools or back-and-forth communication. Everything is centralised, easy to access, and fully aligned with The Pole Lounge’s branding.
“Our instructors love the app, it’s clear, easy to use, and perfectly matches our studio design.”
Client retention that makes a difference
The Pole Lounge shows how creative class concepts can successfully combine with clear structure and digital tools. Instead of spending time on manual tasks, the team focuses on automation, consistency, and delivering a strong client experience, from the first trial class to long-term membership.
With bsport, The Pole Lounge has found a solution that scales with their growth, simplifies daily operations, and helps them deliver the experience their community truly deserves.
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