About The Sanctuary Group
The Sanctuary Group was born from a conviction: that premium fitness should be accessible to everyone, at every level, shaped around the realities of modern urban life.
Founded roughly a decade ago in Paris, the group has grown into one of France's most ambitious boutique fitness companies, seven distinct brands, fourteen studios, and over one million members. Each brand was designed with its own universe, its own energy, its own community:
- Aquaby: coached aqua cycling sessions, set to music
- Space Cycle: immersive indoor cycling with cinematic staging
- Poses: yoga, pilates, and barre in three workout formats
- Le Cercle: boxing and bootcamp, alternating disciplines
- Décibel: dance cardio combining rhythm and strength
- Drip: high-intensity interval training circuit workouts
- Premier Bain: swimming lessons for children aged 3 to 7
Each studio concept is unique. Together, they form a wellness ecosystem.
"The Sanctuary Group was created about ten years ago. It has seven brands and fourteen studios in total." - Nowen, Studio Manager, Drip
Why bsport: the challenge of running a fitness group, not just a studio
Managing a single boutique studio is complex. Managing seven distinct fitness brands across fourteen locations is another challenge entirely.
For The Sanctuary Group, the operational stakes were high: how do you maintain brand consistency and member experience at scale, without drowning your teams in administrative overhead? How do you give each studio the tools it needs, while still operating the group as a coherent whole?
The answer was bsport: a platform built not just for studios, but for the ambitions of a growing group.
What makes the real difference, day to day
One back office, all seven concepts
For the managers running The Sanctuary Group's studios, the single back office is the operational backbone that makes everything work. Nowen, who oversees two Drip studios, put it plainly:
"What's really great with bsport is that through a single back office, you have access to all the concepts and you can switch from one to another ultra-simply." - Nowen, Studio Manager, Drip
No logging in and out of separate systems. No reconciling data across platforms. One place, all seven brands.
A unified app that turns members into explorers
With a group built on diversity (cycling, yoga, boxing, swimming, dance) the opportunity to cross-pollinate between brands is enormous. bsport made it real.
"With bsport, we have an app linked to Sanctuary that brings together all the brands. It lets people find everything in a single app, and it's also helped us showcase the other brands in our group."
A member who comes in for a Space Cycle session can discover Drip, Poses, or Le Cercle, all from the same app, with no friction. For the group, it's a powerful engine for member retention and cross-brand discovery.
Bike selection that saves time on the floor
At Space Cycle, the details matter. Charlotte, an indoor cycling coach and assistant manager, highlighted one feature that changed the day-to-day:
"The thing I really loved with bsport is that clients can actually choose their bike spot. For us too, it's a real time-saver for maintenance, we can immediately know which bike a client was on and repair it right away." - Charlotte, Indoor Cycling Coach & Assistant Manager, Space Cycle
Member-facing features that feel like polish often have real operational impact behind them.
Marketing campaigns that know the member
For a group serving over one million members across seven different fitness disciplines, one-size-fits-all marketing simply doesn't work. bsport's audience tool gives The Sanctuary Group the targeting precision to fix that.
"With the audience tool integrated into the platform, we can run marketing campaigns that are 100% personalised, giving us a coherent proposition that's totally aligned with what our members expect. It also allows us to generate data, so we can always propose something new and see what works, what doesn't, and what needs adapting."
Personalised communications. Data-driven decisions. A member experience that keeps getting sharper.
Communication that happens in real time
Before bsport, reaching members required workarounds: stepping away from the back office, sending messages by hand, waiting days for responses to filter through. That friction is gone.
"The life-changer is being able to communicate with clients much more easily. We can now send SMS messages, send emails, directly from the back office, without having to pick up your phone."
Speed of communication is speed of relationship. And for a group that runs on member loyalty, that matters.
Support that actually shows up
When you're running fourteen studios, problems don't wait. The Sanctuary Group's teams were unambiguous about what they value in bsport's support.
"The support through the platform is fantastic. The response is direct, it's instant, and whenever there's a problem, the right solution follows immediately."
Coach invoicing, without the spreadsheet
Running sessions across seven brands means a complex web of coaches, classes, bonuses, and remuneration schedules. bsport simplifies it into a few clicks.
"Coach invoicing is so much easier, you just choose the dates and everything is calculated automatically: bonuses, number of classes, everything. It's very straightforward to enter a coach's remuneration."
Less time on admin. More time on the floor.
What's next for The Sanctuary Group
The Sanctuary Group's ambition is clear: to become the leader in boutique fitness. With seven brands already proven and a franchise model opening to new partners, the foundation is built to scale.
With bsport as the operational and marketing backbone, the group's studios can grow without losing the tight, personalised experience that defines each brand. New studios, new markets, new members: the infrastructure is already there.
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