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We spoke to 550 fitness studio members and the same things kept coming up.
The hidden threats costing you members
Inconvenient class schedules
63% won’t try your studio if class times don’t work.This is the most common barrier to growth. Even interested members won’t book if the timing doesn’t work for them.
Without clear visibility into demand, schedules often rely on guesswork. That’s when you end up with empty classes in some slots and waitlists in others.
Won’t try your studio if class times don’t work.
bsport AI turns your raw data
into intelligent, actionable recommendations, so you can build a timetable that works.
Inconsistent instructors
Consistent, high quality coaching is a major factor in retention. 46% say instructor quality is what makes them return.
To maintain consistency and retain great instructors, you must offer clear schedules, smooth substitutions, and reliable pay.
Say instructor quality is what makes them return
bsport brings all of this together in one place, so members keep coming back, week after week.
No option to
‘try before you buy’
25% won’t make their first booking unless you offer a low risk way to try.
Without a clear trial offer, members will hesitate or choose a competitor that feels easier to try, but offering flexible passes is often a nightmare without the right system.
Won’t make their first booking unless you offer a low risk way to try.
bsport makes it easy to set up and manage trials, packs, and memberships, so new members can get started and book without hesitation.
Lack of community
7 in 10 come for the people, not just the workout.
When a strong community forms, members are more likely to stick around. Training with the same people also keeps them motivated.
But building that kind of community requires the right setup behind the scenes.
Saying being around others is part of the experience
From understanding your members to making it easy to book and sending the right messages at the right time, bsport helps studios create and sustain that sense of connection.
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bsport is the world's leading studio management platform for boutique fitness and wellness studios.
happy customers in 40+ countries
revenue growth in the first year
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