AI search is changing how clients find you: here’s how to show up
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A growing number of people now ask an AI tool for studio recommendations before they ever type anything into Google.
So how do you make sure your studio is in the mix when someone asks ChatGPT or Gemini which class to try?
This session will teach you in plain, practical terms how AI tools decide which businesses to mention and what action you need to take to make sure your studio is one of them.
Who this is for
Studio owners and marketing teams who want to understand how AI search affects their local discovery
45%
of consumers now use AI tools for local business recommendations.
From BrightLocal’s Local Consumer Review Survey 2026
- How AI search actually works for local businesses
What tools like Google's AI Overviews, ChatGPT, Claude, Gemini and Perplexity look at when they decide which studio to recommend, and why it’s different from ranking for a keyword. - What to fix first
We’ll share the handful of things that make the biggest difference to whether an AI tool can find and trust your studio's information. - How to adapt your marketing for AI search
What this shift means for the marketing decisions you make day to day, and how a platform like bsport helps you see what's actually working as more discovery moves through AI tools. - What to do after the session
A short, practical list you can work through yourself or hand to whoever manages your website and Google profile.
Hosted by
David Bell is Co-Founder & CPO of Previsible, an SEO and GEO agency that helps businesses get found in both traditional and AI-powered search. He's worked with brands including Yelp, Sage, and Etsy. David specializes in helping businesses adapt their search strategy for the rise of AI search engines like ChatGPT, Gemini, and Perplexity.
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Kirsty McKenzie is the Senior Content Manager at bsport. With a background in journalism and communications strategy, she’ll guide the session and pull out practical takeaways for studio operators.
Key things to know